Tag Archives: betbright

Andrew Dagnall: Bettorlogic – Challengers survival is dependant on delivering stand-out propositions

March saw the latest instalment of  SBC’s ‘Betting on Football Conference‘ where the hottest topics and opportunities from the sports betting industry were debated extensively. One of those hot topics centred on whether economies of scale are causing market stagnation. There have been a wave of operator failures of late that has seen SunBets, 188Bet and BetBright all fall short …

Read More »

David Clifton: Licensing Expert – Operator closures raise questions on voiding bets

The last month has witnessed the cessation of trading in the UK of two licensed betting operators, BetBright and 188BET, prompting questions that go to the heart of both (a) the contract between bookmaker and customer and (b) the role of the Gambling Commission, as regulator, when a bookmaker decides to void unsettled bets, resulting in a mass of complaints …

Read More »

BetVictor strikes deal to honour BetBright antepost bets

The controversial cancelling of antepost bets by BetBright when the Irish based operator closed down earlier this month is to be rectified after the stepping in of Gibraltar-based bookmaker BetVictor.  Acting in a ‘personal capacity’, former BetBright Executive Chairman Rich Ricci has partnered with BetVictor to announce a plan which will enable former BetBright customers to have their Ante Post bets reinstated. Former BetBright …

Read More »

UKGC sheds light on BetBright abrupt closure

The UK Gambling Commission (UKGC) has issued a statement on the closure and sale of former licensed incumbent BetBright. On Wednesday 6 March, BetBright announced its closure, having sold its entire technology stack and assets to London-listed online gambling group 888 Holdings for £15 million. In its statement of closure, BetBright confirmed that all player funds and winnings would be …

Read More »

888 integrate BetBright into group following acquisition

Following the takeover of Irish operator BetBright earlier in the week, it has been clarified that the BetBright’s Dublin headquarters were to be integrated into the 888 group, and that players would have 30 days to access accounts to withdraw funds or winnings. As a goodwill gesture, 888 announced that any bets placed on the BetBright platform for the Cheltenham …

Read More »

BetBright ceases operations “on a permanent basis” following 888 takeover

Following its acquisition by operator 888 Holdings earlier this week, Irish betting operator BetBright has ceased its gambling operations to customers “on a permanent basis”, according to a statement on the platform’s website. Customers will still be able to gain access to BetBright accounts for a period of 30 days which will allow for the withdrawal of funds or winnings. …

Read More »

888 secures sports betting boost through BetBright deal

888 has secured the long-term product development strategy for its 888Sport division after acquiring the BetBright sports betting platform for £15 million. The platform will be integrated into 888’s proprietary gaming backend, giving the online gaming entertainment and solutions provider ‘complete ownership’ over its technology and product development across four key verticals – sport, casino, poker and bingo. However, more …

Read More »

BetBright orders ‘best behaviour’ from ConversionBet

BetBright has announced that it will boost its online casino personalisation and behavioural learning capabilities by integrating ConversionBet software within its proprietary platform. Partnering with Middlesbrough-based ConversionBet, BetBright seeks to better understand its customer journeys, selections and engagements taking place across its casino inventory. Customised for online gambling incumbents, ConversionBet software is developed on the ethos that ‘every click represents …

Read More »

Brian Mahon – BetBright: BetFeed breaks down barriers in Real Time!

This July, BetBright released its real-time recommendations component ‘BetFeed’, seeking to develop a ‘no constraints’ approach to its customer interaction with its in-house developed betting platform. SBC speaks to Brian Mahon BetBright’s Head of Product Development, on delivering ‘BetFeed’, as a data-led social enhancement, replicating the engagement functions utilised by tech giants NetFlix and Spotify… ________________ SBC: Hi Brian, can …

Read More »

No constraints! BetBright launches BetFeed open platform

Independent online bookmaker BetBright has moved to develop a more open, informative and engaging experience for its customers, launching its new platform ‘BetFeed’. The BetFeed platform will support BetBright markets, by offering customers unique market insights and data on popular bets and events. “BetFeed, an industry first, offers a unique insight into which events or bets are popular with other …

Read More »