Tag Archives: BCAP

ASA’s new guidelines set to protect problem gamblers

UK advertising regulators CAP and BCAP are ready to roll out new standards, set to come into force on 1 April, which will change the ways in which gambling operators can promote their products. The new advertising standards will prevent the display of online adverts for gambling products and services that uses data on consumer online interests and browsing behaviour …

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CAP and BCAP issue ‘understanding normalisation’ guidelines

Copyright: zerbor / 123RF Stock Photo

The UK Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have joined forces, with an aim of clarifying practices that could potentially fall under the banner of normalisation. A frequent occupant of published documentation on industry advertising matters, the document aims to offer a clear differentiation between the promotion of gambling as a legitimately and …

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