Tag Archives: at the races

Sky Sports lands Ascot broadcasting coup

Ascot Racecourse and At The Races has revealed that from March 2019, Ascot will be broadcast on Sky Sports Racing, with At The Races also managing UK streaming for betting rights of the racecourse. The agreement, which will run until at least 2021, will see Ascot join Sky Sports Racing’s strong global rights portfolio, which includes the Boodles Chester May …

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ARC partners with RaceTech for HD horseracing coverage

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The Arena Racing Company (ARC) has appointed RaceTech to provide its outside broadcast facilities, in a move which will see the new service coincide with the launch of Sky Sports Racing. Appointing the company to provide High Definition (HD) coverage of all horseracing fixtures from 1 January 2019, ARC also details that HD images are to be broadcast to independent …

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ARC & partners outline Mental Health Awareness Week support

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The Arena Racing Company (ARC) and Royal Windsor Racecourse have pledged their support for Mental Health Awareness Week, which begins on Monday 14 May. In addition five ARC corporate partners, At The Races, Weatherbys Racing Bank, Racing Post, lawyers K&L Gates and sports branding agency Jigsaw, have also pledged their support via race sponsorship, which is to be donated to …

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Sky Sports Racing gets exclusive Breeders’ Cup rights

It has been announced that Sky Sports Racing will broadcast the 2019 and 2020 events exclusively live following the launch of the new HD, dedicated racing channel. In addition, At The Races (“ATR”) will broadcast the 2018 edition of the Breeders’ Cup World Championships exclusively live in the UK and Ireland. Under a new partnership, ATR/Sky Sports Racing will have exclusive …

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Sky gears up for racing media battle with ATR

Sky UK will move to expand its presence within racing, launching a dedicated ‘Sky Sports Racing’ channel in early 2019. In March 2017, Sky UK moved to acquire a controlling 51% stake in UK racing broadcaster At The Races (ATR). At the time, UK news sources reported that Sky would move to create a dedicated racing channel for its 14 …

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At The Races set to launch stride data from ARC racecourses

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Stride data, comprising metrics around Stride Length and Frequency, from Arena Racing Company (ARC) racecourses is now available on At The Races‘ website, in a development that has been dubbed “ground breaking.” This marks the first time that stride information has been published on this scale, with it stated that data is being collected for every runner, by every furlong …

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ARC agrees deal with TSG Global Wagering Solutions

Arena Racing Company (“ARC”) has agreed a significant distribution deal for North American thoroughbred and greyhound racing with TSG Global Wagering Solutions (“GWS”). The deal commences from April 2018, under an exclusive arrangement, which sees ARC take GWS horseracing and greyhound content for distribution for fixed-odds betting in independent betting shops in the UK and across the international market. GWS …

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All change in Irish racing

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Dismay and despair has greeted news, revealed by The Racing Post, that coverage of Irish racing is set to leave At The Races (ATR) for Racing UK at the start of 2019. Stakeholders throughout the sport have reacted with concern following the revelation, with a huge uncertainty over the profile of the sport one major issue cited. At The Races, …

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Kiron Interactive enters multi year At The Races agreement

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Kiron Interactive has announced a new distribution partnership with At The Races (ATR) regarding its virtual racing and football offerings. The UK racing broadcaster has entered the agreement with the virtual games specialist, that will see Kiron’s full portfolio of virtual gaming content be supplied to licensed betting operators in the United Kingdom. Steven Spartinos, Chief Executive Officer of Kiron, …

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At The Races – Innovative ways of utilising data in racing

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As the consumption of sports betting in the UK continues to develop, racing has retained its status as a stalwart amongst the nation’s most cherished betting events. Nonetheless, in 2018 the importance of the continued evolution of racing can’t be understated, SBC spoke to the Commercial Manager at broadcaster At The Races, Joe Andrews about why the future remains positive for racing …

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