October 13, 2023
Chile’s National Association of Professional Football (ANFP) has abandoned its principal partnership with Betsson AB. which will no longer serve as title sponsor of the Campeonato Nacional. Yesterday, ANFP informed national media of the conclusion of Betsson’s contract as principal sponsor of Chilean football, effective from 15 October. Agreed in 2022 for a reported $8m, the deal has seen Betsson …
Read More »May 25, 2023
Sports betting and igaming operator Novibet has launched a localised campaign this week to promote its presence in the key LatAm markets of Brazil, Mexico, Chile and Ecuador. The ‘Play in the new era’ promotion has, said the firm, been “amplified by strategic partnerships in each market. Featuring the football superstar Arturo Vidal, the launch campaign ‘Play in the new …
Read More »April 13, 2023
Novibet has named Chilean footballer Arturo Vidal as the group’s latest global brand ambassador. Currently at Brazilian club Flamengo, the 35-year-old central midfielder will aim to use his popular presence in Chile to help the European and LatAm gametech company’s continued growth strategy. Rodolfo Odoni, Chairman of Novibet, stated: “We are really excited about joining forces with a top-class player …
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