Tag Archives: arsenal

OneFootball appoints Denise Parkinson as Global Entertainment Director

Highly experienced executive Denise Parkinson will join digital sports media company OneFootball in the newly established position of Global Entertainment Director. Parkinson has had a distinguished 25 year career in media and will bring great expertise to the company, having held positions as Head of Entertainment at TI Media from September 2019 to December 2020, Entertainment Director at The Telegraph …

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Highlight Games takes Soccerbet live with Jennings bet

Perform Content - Copyright: dariy / 123RF Stock Photo

Highlight Games has announced that its Soccerbet video virtual football product will go live in all Jennings Bet retail venues across the UK. The Soccerbet product features archive football from various Premier League teams and players, including current giants Liverpool, Manchester United, Chelsea, Manchester City, Tottenham Hotspur and Arsenal. Highlight Games co-CEO Nick Gardiner said: “I’m delighted to announce that …

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Inside Edge: Why Allardyce has a ‘serious’ job on his hands

File photo dated 11-09-2019 of manager Sam Allardyce.

Rounding off the week with his Inside Edge analysis, Nick Haynes from Form Labs – a division of Bettorlogic – looks at how the festive period can ‘make or break’ a season, and why Sam Allardyce has his work cut out at West Brom. Who does the festive period suit best? A late Roberto Firmino winner at Anfield not only maintained …

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Liverpool and Manchester United in discussions to join new European Premier League

Liverpool and Manchester United are taking part in negotiations to join a new European Super League, according to reports. Earlier this month, the top flight duo were spearheading a campaign, titled ‘Project Bigger Picture’, to reform the Premier League. The new campaign would have axed two teams from the league, giving the ‘big six’ “enhanced voting rights”. However, this was …

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Paddy Power: Maintaining brand identity with daring marketing campaigns

Paddy Power has undoubtedly gripped UK gamblers’ attention with quick-witted, often tongue-in-cheek marketing campaigns in recent years, most recently launching a ‘socially-distanced party’ with brand ambassador Peter Crouch. SBC spoke with Lee Price, Head of PR and Mischief at Paddy Power, to discuss the ‘unsponsorship’ of Huddersfield Town, social media engagement and tackling tough industry dynamics with daring marketing campaigns. …

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Paddy Power guarantees Hector’s Arsenal tree pledge

Following back-to-back Premier League defeats against Manchester City and Brighton FC, Paddy Power has responded to Arsenal left-back Hector Bellerin’s environmental pledge. Prior to the Premier League recommencing on Wednesday 17 June, Bellerin promised his social media followers that he would personally fund the planting of 3,000 trees by reforestation charity One Tree Planted ‘for every Arsenal win’. Bellerin has …

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FavBet’s Alex Hleb deal: “When contract is just a piece of paper”

FavBet

Oleg Smityuk from FavBet reflects on his experience of building beneficial partnerships with brand ambassadors, citing Champions League winner Alex Hleb as a case study for the Belarus market. More than a year ago now, I joined FavBet in a Head of International Markets role. I have since executed one of the top priorities for the company, which was relaunching …

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Insider Sport: On the ball – Cypriot investigations launch as FIFA enhances integrity controls

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This week’s OTB reports on FIFA launching its integrity toolkit, Cypriot match-fixing investigations, the Bundesliga’s latest technology partnership, and Arsenal’s stadium going cashless. FIFA announces integrity toolkit launch Building on the integrity programme it developed and implemented during …

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6 of the Best: Connecting Brands’ Russell Yershon

Blonk 6OTB

In this week’s 6 of the Best we hear from Connecting Brands’ Director Russell Yershon, who tells us about a plethora of sporting delights and a classic Stephen King movie adaptation all while sampling the delights of a luxurious Indian Ocean island. Best Holiday I’ve been lucky enough to go on a few great holidays but the one where I …

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InsiderSport: On The Ball – Amazon Prime, Socios and Liverpool FC

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This edition looks at cryptocurrency and the Forbes rich list.  ______________ Forbes breakthrough for LFC UEFA Champions League winners Liverpool Football Club has for the first time in its history broken into the top 50 list of Forbes’ …

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