Tag Archives: App Store

SOFTSWISS launches mobile sportsbook on Apple and Google app stores

SBC News SOFTSWISS launches mobile sportsbook on Apple and Google app stores

Provider of igaming software SOFTSWISS has launched its first mobile app that is powered by its proprietary sportsbook.  This comes in light of the firm’s Q1 2024 gambling market analysis, highlighting that mobile devices have claimed 90% of gross gambling revenue (GGR) – up 86% YoY. Operators wanting to utilise SOFTSWISS’s new mobile offering are looking at several advantages, such …

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Apple faces backlash on gambling ads abusing new App Store ad-placements 

SBC News Apple faces backlash on gambling ads abusing new App Store ad-placements 

App developers have criticised Apple for allowing new ad placements on the iOS App Store to promote gambling products.  This week, the tech giant rolled-out changes to the layout of the App Store made to feature more ad-placements for advertisers. The move has divided opinion within the developer community, as many believe Apple to be changing the layout of the …

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Peter Mares: Going Native… How Playtech is helping the industry stay ahead of the Apple curb

SBC News Peter Mares: Going Native... How Playtech is helping the industry stay ahead of the Apple curb

Apple’s June 2019 app guidelines update has thrown a spanner in the works for industry development teams, as the tech giant states that only ‘native IOS’ apps will be allowed to index on its App Store. Peter Mares CTO of Playtech Games Innovation Labs details how the technology group has developed operating structures and functions to help its clients overcome Apple constraints …

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Sue Yoxall: Keeping up to date with technology advancement

SBC News Sue Yoxall: Keeping up to date with technology advancement

Appealing to a younger generation is often the biggest challenge for technology developers, especially given the pace of change to software and trends, explained Sue Yoxall, co-founder and executive director of mkodo. Yoxall, whose company provides apps and user experiences for mobile, online and retail environments in the betting, gaming and lottery sectors, spoke to SBC at the iGB Live! event …

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SportCaller and William Hill launch free-to-play Football21

SBC News SportCaller and William Hill launch free-to-play Football21

SportCaller, the free-to-play sports game specialist, has struck a deal with William Hill to deliver a new game, Football21, in a move the operator hopes will optimise its customer base. Football21 is a weekly free-to-enter competition which asks players to compete for a £10,000 prize pot every weekend by selecting teams whose combined goal-count adds up to 21. The rules …

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Betfred teams with Racing Post to offer key football content

VSoftCo - Copyright: 123rf / 123RF Stock Photo

Betfred are to partner with Racing Post to offer mobile customers an “innovative” new digital football content package, becoming the first high street bookmaker to provide the service. Customers can benefit from a variety of football markets alongside the Racing Post football data content package, which includes match verdicts, keys stats for a variety of markets and latest team form …

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