Tag Archives: Alexander Kamenetskyi

Alexander Kamenetskyi, SOFTSWISS: is gamification more than just a buzz word?

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook

If we were to look back at some of the key challenges for igaming companies in 2023, we might find that there’s been plenty of discussion around the topics of player engagement, retention and elevating the overall betting experience.  But one solution that has been proposed numerous times is gamification – the idea of creating new layers of games / …

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SOFTSWISS: Expert roundtable on key CS:GO analytics

SBC News SOFTSWISS: Expert roundtable on key CS:GO analytics

In an exclusive roundtable for SBC, Konstantin Leniniw Sivko, CS:GO Commentator and Streamer and SOFTSWISS Brand Ambassador, was joined by Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook and Marek Suchar, MD of Partnerships at Oddin.gg. The discussion focused on analytics regarding the recent CS:GO tournament in Cologne and advice for operators working on similar events in the coming months. _____________________ Konstantin …

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SOFTSWISS debuts Hunting Tournaments campaign

SOFTSWISS Sportsbook has set out plans to enhance levels of gamification across its platform with the launch of Hunting Tournaments.

SOFTSWISS Sportsbook has set out plans to enhance levels of gamification across its platform with the launch of Hunting Tournaments. The new promotion will feature “simple rules and captivating mechanics” which it believes will help its partners to drive further engagement. “We’ve made another move to expand our portfolio of exclusive bonuses to gamify sports betting,” said Alexander Kamenetskyi, Product …

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SOFTSWISS introduces fully customised CMS for sportsbook partners

SBC News SOFTSWISS introduces fully customised CMS for sportsbook partners

SOFTSWISS has simplified the process for clients managing websites launched on its sportsbook platform by launching a custom-built content management system (CMS). The CMS platform has been developed especially for online sports betting projects, covers all the specific requirements related to sports betting web portals and provides clients with one more instrument for brand customisation. Those changes that previously required …

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Alexander Kamenetskyi: understanding the mechanics behind the SOFTSWISS Sportsbook

SBC News Alexander Kamenetskyi: understanding the mechanics behind the SOFTSWISS Sportsbook

Risk management has always been an important part of any sportsbook operation, and with online becoming increasingly prevalent, operators must be able to ensure that they can effectively identify potential risks and fraud. In an interview with SBC News, Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook, takes a look at some of the challenges operators face when it comes to …

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SoftSwiss underscores popularity of football, Bitcoin and mobile betting

SBC News SoftSwiss underscores popularity of football, Bitcoin and mobile betting

Football is still the ‘King of betting’ according to SoftSwiss Sportsbook, although the platform provider also revealed that the most popular league for its users was a basketball tournament.  Publishing its results for 2021, SoftSwiss Sportsbook revealed that 38.14% of bets on its platform were placed on football/soccer matches, with basketball following at 22.62%; tennis at 16.11%; ice hockey at …

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SOFTSWISS enhances bonus offerings with new Hunting option

SBC News SOFTSWISS enhances bonus offerings with new Hunting option

SOFTSWISS Sportsbook has further enhanced its range of bonus offerings by launching the new Hunting bonus type, lauding the release as ‘the first of its kind’ in the market. The customisable new bonus supports all triggers and platform groups, allowing SOFTSWISS’ operator partners to optimise it for different demographics, whilst also enabling players to access more free bets. “We hope …

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SoftSwiss sportsbook makes Africa entry with N1Bet.ng launch

SoftSwiss sportsbook makes Africa entry with N1Bet.ng launch

The SoftSwiss sportsbook platform has made its first foray into the African market after launching N1Bet.ng in partnership with N1 Group. The platform will launch under a local licence in Nigeria, which SoftSwiss received in February 2021. The launch of N1Bet.ng, it says, will be a “natural step” in the development of its sportsbook brand.  “We have been working on …

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SoftSwiss enhances sportsbook solution with bonus features

SoftSwiss enhances sportsbook solution with bonus features

SoftSwiss has added three new bonus bet features to its sportsbook solution which the supplier believes will “further diversify the sports betting experience for all players”. The new features, which have been added just in time for Euro 2020 and Copa América, will take three formats: no-risk free bet, AllWin free bet and OnlyWin free bet. The No-Risk free bet …

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