SBC News Voice of the Sports Betting Industry
SoftSwiss has made its first foray into the Indian market after agreeing to supply its sportsbook solution to Betjungle.
Through the partnership, SoftSwiss has also added a specialised Sportsbook Premium Cricket package which it believes will meet the needs of India’s cricket fans.
Alexander Kamenetskyi, Product Owner of SoftSwiss Sportsbook, noted: “We’re thrilled to be launching our services for the new Indian market and doing it together with such an innovative casino brand like Betjungle!
“By broadening our geographical presence we’re also extending our offering – enabling a Premium Cricket option for one of the most engaged cricket fans in the world. The Indian market has proven itself to be highly committed to sports as a whole and sports betting is an integral part of the overall experience.
“We’re excited to be opening this new chapter for Sportsbook with our partners Betjungle and are hoping for a very fruitful collaboration!”
By integrating the SoftSwiss sportsbook solution, bettors will now gain access to ‘more than 10,000 live events’.
In addition, the all-in-one solution will provide the operator with a fast performing and high-conversion user interface which the platform provider believes will ‘create an incredibly interactive betting experience’.
Running on the SoftSwiss online casino solution, Betjungle Casino will allow its users to ‘benefit from a seamless and non-disruptive experience with both casino and sports betting’.
A spokesperson for Betjungle added: “Our team would like to thank the SoftSwiss Sportsbook for allowing us to be the first sports betting website providing its service to the Indian region. We are full of joy to be working with a team that is so innovative, attentive to detail, and caring about its clients.
“We are 100% sure that SoftSwiss Sportsbook will be able to provide even more opportunities for growth for current and future SoftSwiss clients and will drive the company forward.”
