1xBet has partnered with Lille Olympique Sporting Club (LOSC) to become the club’s regional partner in Africa in a three-year agreement. The bookmaker becomes the Ligue 1 team’s regional partner in the Middle East, North and South Africa, whilst receiving the rights to use the French club’s logo and the collective image of its players in its promotional campaigns. “This …
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1xBet has linked with Ligue 1 club Paris Saint-Germain (PSG), in a deal which extends to the next three seasons. Last month, the online betting brand became an official regional partner of the French football team in both Africa and Asia, and is now reaching other regions beginning with the following season onwards. “Paris Saint-Germain is one of the world’s …
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1xBet closed a challenging but ultimately successful 2020 by landing the Esports Operator of the Year prize at the SBC Awards, described by the company’s Director of Affiliate Marketing Alex Sommers as the ‘icing on the cake’ As we round off the year, we spoke to 1xBet about the recent behind the win, what it meant to them and what …
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The coronavirus pandemic has proved to be a huge challenge for the entire betting community, and bookmakers have been confronted with a situation which they never thought they’d face. Who expected to see the Belarusian Premier League topping viewing charts across the globe? However, esports has also seen a sharp rise in viewership since the COVID-19 outbreak due to its …
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It is business as usual for 1xBet, said the company, as it continues to deliver uninterrupted online services for both players and its B2B customers in spite of COVID-19 disruption. While admitting that the total number of betting markets had been “significantly reduced” due to the mass postponement of sporting events, 1xBet is confident that customers can mitigate the impact …
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As 2019 comes to a close SBC looks through the year to highlight major news that you might have missed in the sports betting world. This fifth edition looks at May and more specifically at key improvements needed in horseracing, the mobile betting preference of customers, 1xBet’s entry into the US market and Golden Race’s African success. HBF survey highlights …
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International gaming and technology company 1xBet has teamed up with Champions League holders Liverpool FC. The new partnership will see 1xBet become an Official Global Betting Partner for the club, enabling its supporters to take advantage of exclusive offers and sporting entertainment. Meanwhile,1xBet will increase its own brand awareness within key global markets through stadium branding at Anfield and branding …
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1xBet has signed a five-year sponsorship deal with FC Barcelona, which will see the online betting company work as a Global Partner of the club through to 30 June 2024. The agreement, which came into effect on 1 July, forms part of the club’s global expansion strategy. It also relates to the five-time European Cup winner’s mission to “source the …
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1xBet has added a new ‘Favorites’ feature that gives its players easy access to betting markets on both a certain team – or multiple teams – and individual players. To enable this feature, players just need to locate the ‘Favorites’ feature in account settings, and find their favourite teams/players through the simple search functionality. “We are constantly working on increasing …
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Just three weeks after 1xBet sponsored Betting on Sports America in New Jersey, we caught up with Alex Sommers – the company’s director of affiliate marketing – to discuss entering the US, and why 100 million adult bettors is a good indicator of the country’s potential to house the world’s largest gambling market. SBC: US punters are said to crave a more …
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