Tag Archives: Alex Sommers

1xBet grows Ligue 1 portfolio with LOSC Lille

SBC News 1xBet grows Ligue 1 portfolio with LOSC Lille

1xBet has partnered with Lille Olympique Sporting Club (LOSC) to become the club’s regional partner in Africa in a three-year agreement. The bookmaker becomes the Ligue 1 team’s regional partner in the Middle East, North and South Africa, whilst receiving the rights to use the French club’s logo and the collective image of its players in its promotional campaigns. “This …

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1xBet ‘shares a desire to succeed’ as it reveals PSG marketing campaigns

SBC News 1xBet ‘shares a desire to succeed’ as it reveals PSG marketing campaigns

1xBet has linked with Ligue 1 club Paris Saint-Germain (PSG), in a deal which extends to the next three seasons. Last month, the online betting brand became an official regional partner of the French football team in both Africa and Asia, and is now reaching other regions beginning with the following season onwards.  “Paris Saint-Germain is one of the world’s …

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Why leading esports titles should not be overlooked as substitutes to real sports

SBC News Why leading esports titles should not be overlooked as substitutes to real sports

The coronavirus pandemic has proved to be a huge challenge for the entire betting community, and bookmakers have been confronted with a situation which they never thought they’d face. Who expected to see the Belarusian Premier League topping viewing charts across the globe? However, esports has also seen a sharp rise in viewership since the COVID-19 outbreak due to its …

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1xBet defies COVID-19 disruption to keep 2020 plans in place


It is business as usual for 1xBet, said the company, as it continues to deliver uninterrupted online services for both players and its B2B customers in spite of COVID-19 disruption. While admitting that the total number of betting markets had been “significantly reduced” due to the mass postponement of sporting events, 1xBet is confident that customers can mitigate the impact …

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SBC’s Year In Review: May’s big betting news

SBC News SBC’s Year In Review: May's big betting news

As 2019 comes to a close SBC looks through the year to highlight major news that you might have missed in the sports betting world.  This fifth edition looks at May and more specifically at key improvements needed in horseracing, the mobile betting preference of customers, 1xBet’s entry into the US market and Golden Race’s African success.  HBF survey highlights …

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1xBet teams up with Champions League holders Liverpool FC


International gaming and technology company 1xBet has teamed up with Champions League holders Liverpool FC. The new partnership will see 1xBet become an Official Global Betting Partner for the club, enabling its supporters to take advantage of exclusive offers and sporting entertainment. Meanwhile,1xBet will increase its own brand awareness within key global markets through stadium branding at Anfield and branding …

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1xBet boosts player appeal through new Favorites feature


1xBet has added a new ‘Favorites’ feature that gives its players easy access to betting markets on both a certain team – or multiple teams – and individual players. To enable this feature, players just need to locate the ‘Favorites’ feature in account settings, and find their favourite teams/players through the simple search functionality. “We are constantly working on increasing …

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