SBC News Voice of the Sports Betting Industry
CRM marketing solution provider Optimove has secured its latest major betting partnership, signing an agreement with bet365. The Stoke-based international betting operator is undertaking a ‘strategic investment’ in scaling retention marketing efforts and maximising player lifetime value, identifying both as growth drivers for its business. Terms of the partnership – the first time bet365 has collaborated with a third-party vendor …
Read More »Optimove secures bet365 partnership to drive marketing performance
