Tag Archives: Alan Shearer

Tune-in! Former football stars lead World Cup videos for UK betting brands

Seeking to maximise brand coverage during the crucial World Cup trading period, bookmakers and betting stakeholders have turned to former football stars to turn-up the football dialogue… Bonus Code Bets has ramped up its partnership with John Barnes to provide engaging videos around England’s progress at this summer’s World Cup in Russia. One of Better Collective’s portfolio of affiliate sites, …

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Sponsorship Spotlight – Playing a part in the Newcastle story

Football Index - Copyright: dizanna / 123RF Stock Photo

Last month, independent sports marketing agency SportQuake played a major role in the activation of FUN88’s new three-year shirt sponsorship deal with Newcastle United. We caught up with SportQuake CEO Matt House to find out how dependent this deal was on the Magpies’ promotion to the top flight and how the company’s marketing strategies are different in the UK, when …

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Coral signs up Alan Shearer as first football brand ambassador

Former England and Newcastle United captain Alan Shearer has today signed a season-long deal with leading bookmaker Coral to become the company’s first-ever football ambassador. The acclaimed former-footballer turned media-pundit, will write a weekly blog for Coral on the hot topics and big stories in football, as well as making personal appearances at Coral events and engaging in customer-facing social …

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