Creating a sense of luxury and splendour is an appealing feature of any product or brand for both consumers and businesses across the world, and this is the primary function that drives the inner workings of Affter on a day-to-day basis. The invite-only affiliate program, which officially broke cover in August 2023 and will proudly take its place on the …
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Natalia Hurina, V.Partners: realising the full potential of igaming affiliation
Affiliation has long been a staple in any igaming operator’s strategy, often acting as an important strategy to engage with new player bases around the world. But can affiliation sometimes be overlooked? Natalia Hurina, Head of Affiliates at V.Partners, sat down with SBC News to discuss some of the key things to consider when looking at using affiliate networks. Natalia …
Read More »Clever Advertising: taking the lead on cyber security innovation
Cyber security is a sector which is constantly undergoing changes, so more often than not companies are having to carry out tweaks and IT developments to stay ahead of the competition. According to Fernando Guedes, Chief Technology Officer at Clever Advertising, these constant changes can present a unique set of challenges – however, the Porto-based premium acquisition partner is already …
Read More »Glitnor Group’s David Flynn: celebrating strong growth across the board
Glitnor Group CEO David Flynn shared his experience of growing the firm’s affiliate business during the recent SBC Barcelona Summit, while talking more about prospects for the group in new markets. Looking first at market plans, he noted that the group as a whole is already active in most jurisdictions. “Our affiliation business for example – Latin America is a …
Read More »Leonardo Alonso, AstroPay: a global approach to affiliation
In the last few years, AstroPay has established itself as a truly global company, with a presence in multiple continents. Setting its sights on further global expansion, the payments provider recently launched its new Global Affiliate Programme. Leonardo Alonso (right), Head of Affiliates, discusses the company’s foray into affiliation and the way this new programme will help fuel further growth. …
Read More »Clever Advertising: affiliation will be one of the most important acquisition channels in North America
A company with a global focus, Clever Advertising is comfortable with the ‘ever-changing’ regulatory environments and will continue to pursue expansion into new markets. That’s according to Marcos Oliveira, the company’s Chief Operations Officer, who spoke to SBC about the growing importance of affiliation, regulatory changes and the opportunities in new markets across the world. SBC: Tell us about your …
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