PA Betting Services (PABS) has announced that it has enhanced its partnership with betting exchange platform Smarkets. The new multi-year deal will see the sports betting data supplier continue to deliver UK, Irish, and selected international horse racing content, as well as UK greyhound racing, to Smarkets and its sportsbook, SBK. Niamh Richardson, Account Director at PA Betting Services, said: …
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SBK, the sportsbook app of Smarkets, has launched a dedicated NFL podcast series which will be hosted by US sports expert and broadcaster Nat Coombs. Launched ahead of the NFL 2022/2023 season, which commences on 8 September, the ‘SBK Edge Rush’ podcast will be showcased on The Nat Coombs Show channel and will feature special guests and odds from SBK. …
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Strive Sponsorship has been appointed to manage content and editorial services for Smarkets newly launched Smarkets News and SBK Betting Zone sites. Services included under the agreement are written and podcast content, editing and content management covering nine initial sports such as football, golf, rugby, the NBA and NFL. The company will provide Smarkets with sports writers offering insights, betting …
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SBK, a sportsbook app created by Smarkets, is sponsoring three races at Doncaster today including the inaugural SBK Gold Trophy, 90 minutes before the Cheltenham Gold Cup. Additionally, SBK has boosted the prize money of the SBK Gold Trophy at Doncaster today which means it is now being named as the richest class four jumps race for a decade – …
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SBK has announced the launch of the SBK Betting Zone, a new content hub combining writers, brand ambassadors, podcasts and previews. The Smarkets-powered sportsbook has moved to bolster the range of content available to its customers via the new product, which will focus on highlighting the app’s odds to provide “insights, betting ups, and previews”. This will feature contributions from …
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