Tag Archives: ActiveWin

ActiveWin launches auditing service offering lockdown support

SBC News ActiveWin launches auditing service offering lockdown support

Marketing agency ActiveWin has launched its new ‘auditing service’, helping betting and igaming incumbents navigate COVID-19 disruptions. The free service will review the core marketing and player acquisition components of PPC, display advertising, SEO, social media and CRM functionalities. Operating a team of +140 dedicated specialists in online gambling acquisition and retention disciplines, ActiveWin underlines that it can deliver the …

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ActiveWin secures first European Apple ‘Search Ads Certification’

SBC News ActiveWin secures first European Apple 'Search Ads Certification'

ActiveWin, the digital marketing division of UK bookmaker Betfred has confirmed that it has been accredited with an ‘Apple Search Ads – ASA’ certification. The digital marketing strategist becomes one of two European agencies to receive the accreditation from tech giant Apple Inc. “Similar to Google, Apple Search Ads marketing incorporates keywords in app titles, descriptions and metadata to improve …

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Nektan Plc acquires Nektan Marketing Services from Betfred Founder

Israeli - Copyright: tsyhun / 123RF Stock Photo

Nektan Plc, an international gaming solutions and services provider has announced the acquisition of Nektan Marketing Services in a deal with Fred Done (Betfred founder) and Warren Jacobs (ActiveWin Media). Nektan Marketing Services was initially a joint venture between Done, Jacobs and Nektan Plc and was announced back in September 2015. The company has traded as Nektan Marketing Services and …

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ActiveWin seals Betable Prospect Hall marketing services contract

SBC News ActiveWin seals Betable Prospect Hall marketing services contract

San Francisco based real money games platform provider Betable has confirmed that igaming marketing specialist ActiveWin Media has won the contract to services its B2C casino brand Prospect Hall. Under the agreement, ActiveWin will offer marketing and player acquisition services and strategies for the expansion of the Prospect Hall casino brand targeting the UK market. Prospect Hall operations director Adele …

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