Tag Archives: a bet a

Extensive new racing channel launches in Africa

Kiron Interactive has struck a deal with Phumelela Gaming and Leisure Limited to launch a fixed odds betting channel – including live British, Irish and South African horse racing, and virtual racing – in betting shops throughout Africa. The new satellite channel, named Racing World, will offer fixed odds betting on British and Irish racing (Jumps and Flat), South African …

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A Bet A agrees deal to integrate Colossus Bets pools

Colossus Bets - Copyright: wavebreakmediamicro / 123RF Stock Photo

A Bet A will integrate and distribute sports pools to its stable of operator partners, after signing a deal to become Colossus Bets’ seventh platform partner. The collaboration, which will increase the liquidity going into Colossus Bets’ global pools, ensures that the Colossus product portfolio will be available to A Bet A’s client base for retail, web and mobile. Bernard …

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Optima reflects on the success of its Trade Fair sponsorship

Betting industry supplier OPTIMA has revealed the reasons behind its decision to sponsor last month’s TVC Bookmakers Trade Fair, which took place in Solihull’s Cranmore Park Conference Centre. The event, which was moved to Solihull last year after the moving of night racing at the previous location in Wolverhampton, brought the industry together to showcase new products and technologies. OPTIMA, a provider of …

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A Bet A launches MegaFan Manager for Euro 2016

 A Bet A will launch MegaFan Manager for Euro 2016, a product which takes Fantasy Football into UK and Irish retail bookmaking for the first time. The service will allow customers from 1,000 shops to use their skill and knowledge of this summer’s Euro 2016 tournament to pick a team of 11 players with a fictional budget of £100m. Each …

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A Bet A teams up with Kiron to launch virtuals game service

Specialist supplier A Bet A has teamed up with Kiron Interactive to offer a new, low-cost virtual games service in the UK and Ireland.  The service, called Betty VC, allows bookmakers to integrate 10 virtual sports including horse racing, dogs, and football in-shop with customised branding. In addition to the fixed-odds betting markets, it also includes a progressive jackpot pool …

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A Bet A Powers Dafabet Masters

A Bet A has teamed up with Dafabet to provide a full betting shop experience at this week’s Masters Snooker tournament in London. The specialist supplier is providing both the EPOS and screen display technology to enable Dafabet to activate its sponsorship at a sold-out Alexandra Palace. Snooker fans can bet on all the action at the prestigious, invitation-only event, …

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A BET A rolls out roulette in Ireland

A Bet A has teamed up with Betting Data Services to launch a roulette game in Ireland and will be offering it to all existing retail clients and new customers for FREE for the first year. The game, Roula Roula, which runs every five minutes throughout the business day between 08:00 and 22:00, will be streamed to in-shop televisions, with …

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New LBO display system from A Bet A

LBO technology supplier A Bet A has unveiled a new betting shop display product that finally removes the discrepancy between the odds shown on the tills and the customer’s screen. The company’s Smart Screens prevent the sort of latency issues that have plagued the retail industry for years, becoming a major cause of customer dissatisfaction. Other system benefits include cutting …

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A BET A upgrades the Tote Pool to Tote Express

A Bet A has finalised a deal to allow British and Northern Irish bookmakers to bet into the UK Tote pool with their new integration: Tote Express. The specialist supplier, who service operators in the UK and Ireland as well as 22 global territories, has released new software which will go live later this month. In doing so, it will allow …

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Bookies offered free SMS betting service trial

Specialist EPOS supplier A Bet A is offering free trials of its SMS betting service following a successful pilot scheme. The firm, which services operators in the UK and Ireland as well as 22 global territories, has been working on the system with leading rails bookmaker Geoff Banks. Banks benefitted from an increase in turnover after customers were able to …

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