SBC News Bookies offered free SMS betting service trial

Bookies offered free SMS betting service trial

Specialist EPOS supplier A Bet A is offering free trials of its SMS betting service following a successful pilot scheme. The firm, which services operators in the UK and Ireland as well as 22 global territories, has been working on the system with leading rails bookmaker Geoff Banks.

Banks benefitted from an increase in turnover after customers were able to place bets without having to queue up on course during busy periods. And its creators now believe other bookmakers who don’t have an online presence will be able to profit too – and is willing to showcase its success for free.

A Bet A Operations Manager Jason Hardman said: “Text message betting used to have serious limitations due to syntax rules and automation. But with new artificial intelligence technology that provides instant acknowledgement and natural language interpretation it can be a real aid to customer acquisition and retention.

“Not only is it relevant to smaller operators it can also help those in emerging markets like Africa, where the phone rather than the PC is king. It has sizeable customer recruitment potential.”

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