A Bet A will integrate and distribute sports pools to its stable of operator partners, after signing a deal to become Colossus Bets’ seventh platform partner.
The collaboration, which will increase the liquidity going into Colossus Bets’ global pools, ensures that the Colossus product portfolio will be available to A Bet A’s client base for retail, web and mobile.
Bernard Marantelli, CEO of Colossus Bets, said: “With a particularly strong retail distribution network, A Bet A is an excellent partner for us.
“Not only will our life-changing pool prizes be made available to A Bet A’s growing list of online partners, but this deal will also bring our products into the high street so betting shop punters can join our global pools.”
Chris Latter, CEO of A Bet A, added: “The formula of lottery-sized sports jackpots with cash-out throughout will be a strong risk-free addition to what we offer to our operator clients. Our clients are always looking for innovative content and Colossus pools represents an ideal additional product for their punters to enjoy.”
Colossus Bets will be exhibiting at ICE 2017 from February 7-9 at stand S1-312. Rather than showcasing an array of beautiful girls, the company will be promoting a Gladiator, who will be dressed up and painted for a first day ICE selfie.