Tag Archives: 888Sport

888sport renews UK and Ireland-facing NFL partnership

888sport has provided another boost to its sports marketing in the UK and Ireland, renewing its regional agreement with the National Football League (NFL). The contract extension will see 888Holdings wagering brand continue as the NFL’s sports betting partner in the UK and Irish markets until 2025, with the arrangement having been in place for the past two seasons. This …

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888 unifies flagship brands with Made to Play 

888 Holdings has debuted ‘Made to Play’, its new multi-media advertising campaign that “unites the 888casino, 888sport and 888poker brands under a single brand position”.  The ‘global master campaign’ showcases 888’s 25-year experience at the forefront of igaming innovations and entertainment, in which it has become one of the market’s most dominant and trusted players. Of significance, Made to Play …

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888 regulated market efficiency clears German/Dutch hurdles

​​888 Holdings hails ‘another record breaking year’, as the FTSE250 gambling group publishes its pre-close trading statement ahead of its transformative enlargement with William Hill.     Of significance, expansion within regulated markets offset German regulatory challenges for 888, as the firm detailed that a strong performance in four key markets helped drive revenue by 14% in 2021. Updating investors, the company …

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888sport makes debut in Bundesliga with RB Leipzig deal

888sport has been announced as an official partner of Bundesliga side RB Leipzig which began at the home match against FSV Mainz 05 on Saturday. With the collaboration lasting until at least 2023, the top-flight team promises to give betting brand presence on TV-relevant advertising whilst also on the club’s digital channels.  Kieran Spellman, Vice President Head of 888sport, commented: …

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888sport to sponsor four meetings at upcoming Cheltenham Showcase

888sport has secured sponsorship of four race meetings at the two-day Cheltenham Showcase meeting, becoming the official betting partner of the event. The agreement will see 888sport sponsor the What’s Your Thinking Novices Hurdle and Novices’ Limited Handicap Chase on the opening Friday, followed by the 14:20 handicap Chase and the feature event at 15:30. “The Showcase meeting at Cheltenham …

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Sportradar takes MTS solution live with 888sport

Sportradar has agreed to deliver its risk management solution for 888sport’s tennis offering after securing a new partnership with the operator’s umbrella company, 888 Holdings. Under the partnership, Sportradar will supply its data and risk management solution, Managed Trading Services (MTS) Return Guarantee, for the operator’s extensive tennis offering. Nick Soye, Business Development Manager, Management Trading Services at Sportradar, commented: …

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Cardiff City names 888Sport as training kit sponsor

888 Holdings flagship sportsbook brand 888Sport has bolstered its network of football partners after confirming that it has signed a new partnership with Cardiff City. Under the terms of the agreement, 888Sport will become the club’s first training wear sponsor and global betting partner for the remainder of the current 2020/21 season.  888 SVP head of B2C Guy Cohen said: “We’re …

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NFL names 888sport as UK betting partner

888sport has scored a first-of-its-kind partnership with the National Football League (NFL), making the gambling company the NFL’s first ever official sports betting partner in the UK & Ireland. As part of the deal, 888sport has also become the official sports betting partner of the Super Bowl and the official sports betting partner of the NFL London Games during the …

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888 calls for Betgenius sportsbook makeover

888 Holdings will deepen its sportsbook in-play and pre-match trading capacity by fully integrating Betgenius content, data and wagering solutions.  Marked as a key directive, 888 will deploy Betgenius data and pricing solutions which will optimise the pre-match and in-play betting markets of flagship sportsbook property 888Sport.    The partnership will cover all 888Sport active territories, in which Betgenius will lead …

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888 integrates Golden Race virtuals in new partnership

888 has strengthened its virtual sports offering after teaming up with Golden Race ‘Beyond Virtuals’ to deliver a range of virtual sports games for its 888casino and 888sport platforms. Under the agreement, players at 888casino and 888sport will gain access to virtual sports betting events including more than 20 leagues and tournaments of 3D Virtual Football, 3D Horse Racing, Dog …

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