888 Holdings will deepen its sportsbook in-play and pre-match trading capacity by fully integrating Betgenius content, data and wagering solutions.
Marked as a key directive, 888 will deploy Betgenius data and pricing solutions which will optimise the pre-match and in-play betting markets of flagship sportsbook property 888Sport.
The partnership will cover all 888Sport active territories, in which Betgenius will lead market pricing and data services for 300 global sports.
888Sport has also selected Betgenius’ automated same-game BetBuilder product as its lead accumulator service which will provide players with greater variety on pre-match odds across all major sports.
Guy Cohen, SVP Head of B2C at 888, said: “We are delighted to partner with Betgenius and believe its flexible technology solution will enhance 888sport through high quality and wide-ranging in-play and pre-match data and content. We look forward to developing our relationship in the coming months.”
Throughout 2020, 888 has moved to expand its sportsbook capacities as a core corporate objective following the LSE firm’s acquisition of BetBright technologies in 2019, moving to develop its own proprietary sportsbook platform.
Jack Davison, Chief Commercial Officer at Genius Sports, added: “As 888 takes further control of its sportsbook with the move to a new platform, offering the right content and trading strategy is a huge opportunity to differentiate in every market.
“It’s testament to the quality of official data and flexible technology that 888 has selected Betgenius to be part of that journey.”