888 Holdings flagship sportsbook brand 888Sport has bolstered its network of football partners after confirming that it has signed a new partnership with Cardiff City.
Under the terms of the agreement, 888Sport will become the club’s first training wear sponsor and global betting partner for the remainder of the current 2020/21 season.
888 SVP head of B2C Guy Cohen said: “We’re delighted to announce this new partnership with Cardiff City Football Club and look forward to getting behind the club’s push to bring Premier League football back to the Welsh capital.”
The Gibraltar-based operator’s branding will feature on the EFL Championship club’s first-team training kit.
In addition, Cardiff City supporters will gain access to favourable betting odds and unique competitions offered by the operator. 888sport will also collaborate with the team to launch a series of activation programmes, details of which will be released during the season.
Cardiff City executive director and CEO Ken Choo added: “Once again, I’m thrilled that we have entered into a partnership with a world-recognised brand like 888Sport.
“We’re very happy to have them with us for the season ahead and I look forward to seeing the opportunities they will help create for City fans.”