Tag Archives: 888Sport

Consistent bet365 tops the list for bookmaker search popularity

bet365 - Copyright: twindesign / 123RF Stock Photo

Using data from Google trends, Bookmaker Ratings has proved that bet365 was consistently the most searched for bookmaker in the UK between April 2014 and April 2017. Although there were short periods where other firms rivalled its Google search popularity, bet365 has been “thriving in terms of online popularity” since selling off the entirety of its betting shop chain to …

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888sport’s Mullington steps up to challenge bettingexpert

Carlisle - Tipster Challenge

Steven Mullington, the lead horse racing writer on the 888sport blog, has stepped up to challenge bettingexpert’s Stephen Harris in the Flat Season Tipster Challenge at York. Last week, Harris started the new Flat Season competition, sponsored by Betting Gods, by collecting 29.50 points at Chester, which included winners at 16/1 and 15/2. Meanwhile, Mullington, who also writes for the …

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#bofcon2017 – Exploring marketing value outside of the Premier League

deal - Copyright: andreypopov / 123RF Stock Photo

Speaking at Betting on Football 2017, Nottingham Forest Commercial Manager Mark Bullock confirmed a renewed sponsorship deal with 888sport, described as “the biggest in the club’s history”. Bullock hailed the ongoing success of the partnership with the Gibraltar-based 888sport, which has helped the club to successfully “combine a binary market with the engaged, emotive fan”. As part of the deal, …

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888sport commits to ESSA integrity body

Entering 2017 European sports betting operator 888Sport has become the latest industry stakeholder to join betting integrity body ESSA. The 888 Holdings sports betting subsidiary will work with ESSA governance to further protect industry consumers from betting fraud and further help fight betting-related corruption in sport. ESSA governance was pleased to welcome a further high profile bookmaker to its ranks. …

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The Guest team takes 2016 Tipster Challenge title at Salisbury

After 36 weeks of hard-fought Tipster Challenge action, it was the Guest team that took the title for the 2016 flat season. 888sport contributor Steve Mullington managed just 4.00 points from Pettochside, but that was enough for an overall 16.30-point victory. On the day at Salisbury, Timeform picked the longest odds winner with Glorious Legend (7/1). Meanwhile, Stephen Harris, Horse …

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888sports repositions UK brand with Take‘Em On’ campaign

Seeking to ‘reposition its brand’ to UK audiences, 888sports has announced the launch of its new advertising campaign ‘Take‘Em On’. The ‘Take‘Em On’ campaign which has initially been launched on Sky UK channels, was developed by creative media agency Recipe London. 888sport marketing detailed that it wanted to move its brand away from simply promotion of customer offers and match …

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A £5 free bet has appeared – 888Sport unleashes Pokemon Go-esque betting game

Bookmaker 888Sport has showed its innovative side by releasing a Pokemon Go inspired betting game for mobile.  The game allows users to hunt down free bets to catch. These will be situated around football stadiums throughout the UK and whilst the game is tied in with its relationship with four Championship clubs; Birmingham City, Nottingham Forest, Brentford and Preston North …

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888sport sponsors four Championships teams and will pay for away days

888sport has launched an interesting partnership as the first main sponsor to simultaneously sponsor four EFL Championship teams for the 2016/17 season by offering fans free travel to away games until Christmas.  As one of the most watched leagues in world football, 888sport believes that the Championship is the right platform for its sponsorships efforts which will include sponsoring Birmingham …

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