DATA.BET has integrated its Bet Builder product into its new sportsbook offering, beginning with football, basketball and hockey.
The product – which comes just two weeks after DATA.BET entered a new phase in launching its sports betting platform – will focus on offering a more strategic and engaging betting experience by allowing users to create customised bets within a single event.
Rostyslav Likhtin, Head of Product for DATA.BET, commented: “Bet Builder elevates the player experience by introducing more personalised and creative ways to engage with the betting process.
“As an addition to our recently released sports betting solution, it delivers extra value to operators and is already being tested with positive client feedback.”
Player props markets are now available for football and can be combined with standard or custom selections.
The group outlined that similar features are set to launch for basketball next, with expansion planned for other major sports.
A new phase of growth
DATA.BET’s sports betting platform now covers over 50,000 sporting events each month in over a thousand markets, including 63 pre-match and 38 live sports.
Late last year, DATA.BET launched its Bet Builder products for esports, again to offer a personalised and strategic betting experience in the sector. The product debuted with markets for the popular title Counter-Strike 2.
Likhtin said at the time: “Our Bet Builder is a game-changer in the esports betting landscape. Beyond providing a unique experience that boosts engagement rates, loyalty, and expands the user base, it also significantly increases the operator’s turnover from the existing audience.”
Continuing focus on the esports landscape, in May, DATA.BET also introduced a mobile widget designed to boost player engagement. The ‘Multi Widget’ now offers mobile-optimised scoreboards, pitch trackers and video streams.
This continues the momentum from 2024 – a year when DATA.BET’s total volume of bets processed grew by 74.2%. The group also reported increased rates for user engagement which rose by 97.3% whilst average bet sizes went up by 7%.
