SBC News Voice of the Sports Betting Industry
BETBY has revamped its sportsbook offering by adding insights for esports to its Betting Tips feature.
The new update introduces even more betting tips coverage for the igaming market, delivering data-driven insights to bettors for a more refined and informed decision making.
Betting Tips – part of BETBY’s AI Labs suite of tools – is powered by relevant information regarding popular esports titles such as Counter-Strike, including the latest news and key team and player stats.
The feature ensures that all major esports tournaments for supported titles are covered regardless of the event tier, which provides a guaranteed industry-wide coverage.
To further simplify but enhance bettors’ choice, 99% of the tips offered by the feature include a relevant fact or a statistic. In addition, thanks to this personalised engagement BETBY expects the new esports insights to drive higher conversion rates for operators.
Danil Emelyanov, Head of BETBY’s AI Labs, commented: “Integrating esports into our Betting Tips marks a significant milestone in our mission to provide comprehensive and innovative solutions to our clients.
“As the esports industry continues to grow worldwide, we recognise the importance of offering tailored insights that cater to this dynamic market. This expansion not only reinforces our commitment to innovation but also solidifies our position as a leader in the sports betting sector.”
Besides esports, Betting Tips also offers insights into more traditional sports, such as football, basketball, tennis, volleyball, baseball, and more.
BETBY’s wider offering even targets niche sports based on their country of origin. Most recently, the company launched its vaquejada markets feature – covering a sport most widely known in Brazil, where two horse riders guide a bull towards a goal.
To optimise accessibility, the feature is available in 25 languages. These include English, German, Arabic, Chinese, Russian, Romanian, French, Spanish, Italian, Greek and Hebrew, among others.
