SBC News Voice of the Sports Betting Industry
Sports betting solutions supplier FeedConstruct has brokered a deal with esports data provider GRID.
As part of the partnership, FeedConstruct will leverage GRID’s esports scouting data and integrate it into its trading team’s operations to improve the accuracy and speed of its odds feed.
Narek Harutyunyan, CEO of FeedConstruct, commented: “We are thrilled to welcome Grid as a partner. This collaboration allows us to enhance our odds feed offering with their esports scouting data, and we look forward to working together to deliver valuable solutions to our clients in the sports betting industry.
“We are confident this partnership will benefit sports betting operators and providers worldwide, empowering them to stand out in the market.”
For its part, GRID will provide data and livestreams from leading esports titles such as League of Legends, VALORANT, Counter-Strike 2 (CS2), Dota 2, BLAST, and Rainbow Six Siege.
The two firms aim to leverage their combined technology and data specialities to meet the constantly evolving demands of fans within the esports betting ecosystem.
Mikael Westerling, Chief Strategy Officer at GRID, added: “We’re thrilled to partner with FeedConstruct and extend our data solutions across the entire ecosystem.
“Our mission has always been to provide the most reliable, real-time esports data, and this partnership represents a significant milestone in bringing professional-grade esports insights to a global betting audience.”
Outside of esports, FeedConstruct has also had recent success in exploring more traditional sports. One of its most recent partners became World Curling, with the sports betting solution provider gaining exclusive betting rights for upcoming competitions.
James Beatt, World Curling Commercial Strategy Lead, then stated: “We are excited to begin our partnership with FeedConstruct. World Curling has been looking at new ways to engage fans around the world and we see this as an important stepping stone in the process. I look forward to working with Narek and the FeedConstruct team.”
