SSG rebrands ‘unique’ content destination offering to Halo

Spotlight Sports Group (SSG) has rebranded its content site builds to ‘Halo Content Destinations’.

Halo is the company’s content destinations built for sports betting, horse racing and fantasy sports – evolved from the ‘ever-growing’ need for sports-related content. 

Sam Houlding, Director of B2B at SSG, noted: “Content has become a non-negotiable for operators, affiliates and rights holders in the current climate and with the rebrand of our unique content destination offering to Halo, we want to put our name at the forefront of that conversation.”

The technology, content, and media company’s content destinations have already been utilised by companies such as William Hill and Sky Bet, for major sporting events. 

Built on a proprietary platform, Halo looks to be the ideal solution for rights holders, sports media organisations, affiliates and operators who are seeking to leverage content for their wider business. 

Houlding added: “With capabilities in any language, across multiple sports, SEO tools and access to quality sports data feeds, Halo Content Destinations is an all-in-one solution for anyone looking to increase fan engagement or monetise their offering via subscriptions or sports betting.”

On site builds have been undertaken for Matthew Berry’s Fantasy Life and a number of other global partners.

Halo is built on a proprietary platform and is an ideal solution for rights holders, sports media organisations, affiliates and operators who are seeking to leverage content for their wider business.

Eliot Crist, CEO of Matthew Berry’s Fantasy Life, explained the benefits of using Spotlight Sports Groups’ content solutions: “We talked with the team at Spotlight Sports Group and were able to get a site up within 45 days and immediately started to deliver value to the end user. 

“From there we were able to build tools that our users were seeking to keep them on our platform.”