SBC News Voice of the Sports Betting Industry
The International Betting Integrity Association (IBIA) has assigned Bluehouse Technology to update its global integrity monitoring network.
Part of IBIA’s long-term strategy of investing in technology to strengthen its fight against betting-related manipulation, the tech update developed in partnership with Bluehouse Technology will provide the integrity body and its members with more safeguarding tools to protect regulated betting markets.
It will streamline the identification and reporting of suspicious betting activity, unlocking faster response times to prevent potential integrity threats. The enhanced monitoring capacity will be supplemented by improved data analysis and alert data streams for key stakeholders, including gambling regulators – fostering deepened collaboration within the industry.
Sharmila Pillai, Director at Bluehouse Technology, said: “We are thrilled to have worked closely with IBIA to develop this new monitoring and alert platform. Our team worked hard to ensure the project was completed on time and within budget, and we are pleased that it has passed a rigorous independent security audit by a leading testing and certification company.”
Replacing IBIA’s Jira-based platform, the new system will further leverage IBIA’s anti-corruption operations that scan for potential threats from transactional activity linked to individual customer accounts, which process has been independently audited by Bulletproof – a subsidiary of the global standards body Gaming Laboratories International (GLI).
Khalid Ali, CEO of IBIA, added: “IBIA’s new integrity technology platform provides enhanced functionality and greatly improves our ability to analyse our members’ customer account level data, which covers over $300bn in betting transactions annually, to identify and report suspicious betting activity.
“The upgrade allows us to provide a technological platform that keeps pace with the integrity requirements of our growing membership and the scope and scale of the market data we receive across our wider intelligence network. It will be a key pillar in our ongoing efforts to protect the integrity of sporting events and regulated sports betting markets globally.”
Bluehouse Technology and IBIA are initiating the launch shortly before Brazil launches its regulated market, projected by H2 Gambling Capital to reach $32bn in sports betting turnover by 2028.
Ali concluded: “The upgrade of IBIA’s monitoring and alert platform is particularly timely given the imminent launch of regulated sports betting in Brazil. We’re confident that this tool will provide best-in-class support for our new members and partners, including the Brazilian authorities and sporting bodies, to protect the market and sporting events.”
