SBC News Voice of the Sports Betting Industry
Bragg Gaming Group has announced it will be bringing Kero Gaming’s full suite of sports betting options to its aggregation platform.
Kero is a supplier of micro betting data feeds, products and services supplier, and the deal will see the firm integrate its full portfolio onto the Bragg HUB content aggregation platform.
Ivica Jovanovski, Head of Aggregation at Bragg Gaming Group commented: “We’re thrilled to be able to offer our aggregation customers access to Kero’s suite of sportsbook products for the first time.
“We’re confident that this agreement will serve as a useful growth tool as we look to increase the sports betting technologies and platforms available to our customers globally.”
In detail, the Kero platform combines in-play betting markets, live chat and live streaming into a ‘one-stop shop’ for bettors.
The company has also explained how its micro-betting technology is powered by a proprietary recommendation engine that uses proprietary algorithms to offer personalised and contextually relevant markets to players.
“Kero is focused on enhancing and providing innovation to the sports betting community by integrating our advanced technology with our real-time micro markets offering,” added Tomash Devenishek, CEO at Kero Gaming.
“Our partnership with Bragg is a significant step forward in allowing us to deliver our exception.al sports betting products globally. It’s great to advance this agenda with Bragg as a partner.”
