SBC News Voice of the Sports Betting Industry
Meridianbet has announced a partnership with Cypriot football team FC AEL Limassol.
Described as the biggest sponsorship agreement in Cypriot football, Meridianbet’s branding will be seen on the front of the team’s shirts.
The deal also aims to underscore the operator’s decades-long local presence and support for paramount sports in the region.
Chrysothemi Valanidou, CEO of Meridianbet Cyprus, said: “We are delighted to announce this new partnership between Meridianbet and AEL.
“As one of the top betting companies globally, becoming the official sponsor of AEL is part of our strategy to promote sports and fair play. Our decision to support AEL is based on shared ambitions, and we are convinced that together we will bring success and excitement to the fans.”
The Limassol-headquartered company shared that it has always been ‘deeply rooted’ in the local community, where it enjoys a robust player base. The sponsorship deal with AEL Limassol has been described as a testament to this ongoing support and dedication.
“We are delighted to announce this new partnership between Meridianbet and AEL,” added Chrysothemi Valanidou, CEO of Meridianbet Cyprus.
“As one of the top betting companies globally, becoming the official sponsor of AEL is part of our strategy to promote sports and fair play. Our decision to support AEL is based on shared ambitions, and we are convinced that together we will bring success and excitement to the fans.”
The news shortly follows the firm’s approval for the introduction of its sports betting in the South African market.
Meanwhile, in further company news this week, Golden Matrix Group Inc (GMGI) has underscored its corporate transformation, boosted by the acquisition of MeridianBet Group, a deal completed in April 2024.
The Nasdaq-listed technology group issued a ‘preliminary notice’, forecasting its corporate revenues to top $39m for Q2 trading (period ending 30 June).
