SBC News Voice of the Sports Betting Industry
1XBET has renewed a deal with FC Barcelona as the online gambling company continues to be a global partner and official betting partner of the club until June 2029.
This extended deal will provide exposure for the brand on the La Liga club’s various international digital advertising assets, as well as access to the men’s, women’s and indoor sports team players and as a novelty, Barça Legends to produce promotional content.
A 1XBET spokesperson stated: “We are delighted to continue our partnership with one of the world’s most famous sports brands.
“In business, as in sports, it is important to be in a team with a reliable partner and work hard to achieve results. The extension of the agreement with FC Barcelona confirms that we are on the right track.”
It was originally announced in July 2019 that 1XBet had signed a five-year sponsorship deal with the club.
The agreement, which came into effect exactly five years ago today, formed part of the club’s global expansion strategy.
It also related to the five-time European Cup winner’s mission to “source the best possible partners in different categories to help it to maintain its leading position not just on the field of play but also in terms of sports sponsorship and marketing”.
“The renewal of the agreement with 1XBET is the consolidation of a long-term collaboration that will help us to reassert our commercial strategy in the global sphere,” added Juli Guiu, VP of the FC Barcelona Marketing Area.
“Our aim is to continue working together as we have until now, in liaison with a benchmark brand in the online technology and gambling market.”
