SBC News Betsson sponsors Nordics' largest tennis tournament
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Betsson sponsors Nordics’ largest tennis tournament

Betsson has been named the main partner of the BNP Paribas Nordic Open, taking place 12-20 October in Kungl

In sponsoring the Nordics’ largest tennis tournament, the operator promises to provide on-site activities, competitions in social media, as well as a ‘comprehensive range’ of odds.

Robin Olenius, PR Manager at Betsson, commented: “We are extremely proud to sponsor and support this classic tournament.”

Betsson has previously sponsored ATP tournaments, but stated that this new deal ‘feels extra special’ in Sweden, which is the company’s home market. 

“We hope that through our support of the competition, as well as our odds on the participants and on-site activities, contribute to making the experience both more fun and better for everyone,” Olenius added.

As part of the sponsorship, Betsson branding will be visible during the matches, whilst the betting firm will also organise activities on site, and offer odds on all matches.

The BNP Paribas Nordic Open is owned and organised by the sports associations Salk, Stockholms Tennisförbund and KLTK. This year’s competition will be broadcasted on SVT and is the 55th edition since its inception in 1969.

“We are very happy to welcome Betsson as the new main partner for the BNP Paribas Nordic Open,” added Rasmus Hult, CEO of BNP Paribas Nordic Open.

“This partnership marks an important milestone for our tournament, as Betsson’s extensive experience in sports sponsorship will raise the profile and reach of the event. 

“We look forward to the dynamic activities and offers that Betsson will bring to our fans and we are convinced that this will make the experience even more engaging and memorable for everyone involved.”

In further company news, last week Betsson partnered with Playtech Live for the latter to launch its dedicated live casino tables exclusively for the operator’s players.

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