SBC News Voice of the Sports Betting Industry
Kambi Group plc has teamed up with BetMakers to see the latter’s Price Manager fixed odds offering onboarded to Kambi’s sportsbook.
The solution combines BetMakers’ price management ability together with its automated trading strategies and proprietary pricing, which will strengthen Kambi’s racing product currently available on the market.
Jake Henson, CEO of BetMakers Technology Group, said: “BetMakers is thrilled to announce this important agreement with Kambi, a significant milestone in the delivery of our Price Manager fixed odds solution into new markets with global partners.
“Kambi’s selection of Price Manager underscores the strength and advancement of the BetMakers solution. We anticipate our close collaboration with Kambi will drive further innovation and deliver leading-edge betting products for Kambi’s customers.”
The deal will also allow BetMakers to initiate the supply of data services sourced from various rights holders and content providers, which will benefit Kambi’s UK and Ireland-facing partners like LiveScore Group, Grosvenor Sport, BetMGM and BetUK.
Jamie McKittrick, Senior Vice President of Commercial Operations at Kambi, added: “As Kambi serves an ever-bigger segment of the UK and Ireland market, it was important for us to have a premium racing product.
“The range and depth of BetMakers coverage, combined with their heritage of serving tier one operators, made them a natural choice to enable Kambi to elevate its racing offering for both partners and bettors alike.”
Nasdaq-listed Kambi kicked off this year on the back of significant commercial success in 2023, introducing a plethora of new products to compliment its sportsbook offering and expanding partnership portfolio, which BetMakers is now part of.
