SBC News Voice of the Sports Betting Industry
BetMakers Technology Group and Gaming Innovation Group (GiG) are going to be delivering racebook services on GiG’s sportsbook platform SportX.
This will be made possible through integration with BetMakers’ Embedded Racebook Solution, which allows operators to offer a full racebook with a comprehensive platform that includes wagering, form, data and embedded video.
Andrew Cochrane, CBO at GiG, commented: “This agreement reinforces our dedication to providing our partners with extensive event coverage and a best-in-class sports betting solution.
“The continual enhancement and innovation of our sportsbook highlight SportX’s exponential growth potential, guaranteeing a feature packed, industry-leading offer that is focused on driving increased functionality, productivity and growth.
“We are delighted to offer the BetMakers Embedded Racebook Solution as part of SportX to our partners.”
Despite a rapid deployment timeline, BetMakers has described its solution as powerful, offering ‘expert trading and risk management’, a ‘wealth of racing content’ from across the globe, and ‘robust’ reporting, brand and promotion engines.
“BetMakers is excited to partner with GiG to deliver racing on their state-of-the-art platform,” added Jake Henson, CEO of BetMakers Technology Group. “GiG’s SportX Sportsbook Platform delivers an exceptional user experience and BetMakers’ Embedded Racebook Solution will fit seamlessly within that environment.”
The CEO also emphasised that the deal will provide a comprehensive and highly professional suite of services that will enhance the experience of their end users, providing valuable services to their operator partners.
“We are delighted to work closely with GiG to help grow demand for horseracing on their platform and further contribute to the health and welfare of the global racing industry,” Henson concluded.
Also this week, BetMakers informed investors that Anthony Pullin has resigned as Chief Financial Officer (CFO) of the ASX-listed wagering technology group.
Pullin, who has served as BetMakers’ financial lead since 2018, will end his CFO tenure on 27 March.
