SBC News Voice of the Sports Betting Industry
Esports betting odds provider PandaScore has signed a new partnership with 3ET owner, Eurasia Sports Limited.
As a football and US-focused sports betting operator, the deal will allow 3ET to venture into the world of esports betting by leveraging PandaScore’s odds feed solution that covers three of the biggest esports – CS, Dota2 and League of Legends.
Robert Cruickshank, Director of 3ET, said: “We see tremendous potential for 3ET in the esports betting space and with PandaScore providing our odds, we are confident we can deliver the experience that esports bettors are seeking.
“We look forward to working closely with PandaScore to maximise the opportunities on the table and to continue to deliver a world-class betting experience to our players.”
The solution itself is powered by data models backed by a team of esports traders, providing specialist traders for each game.
This is all on the back of a constantly growing esports industry, with PandaScore surpassing €1bn in esports bet volume in October last year.
Dasha Kirilishina, Senior Sales Manager at PandaScore, added: “We are super excited to be working with the 3ET team to help launch its esports offering to players.
“This is an established sports betting brand with a large and loyal player base that will undoubtedly relish the opportunity to bet on the biggest esports contests taking place across the world.
“Our Odds feed allows operators such as 3ET to offer the widest selection of markets and the best odds while ensuring esports betting delivers the returns they need.
“For 3ET, the roll-out of our esports Odds feed also presents an opportunity to engage esports fans and bettors and encourage them to engage with the brand for the first time.”
