SBC News Voice of the Sports Betting Industry
Betinvest and PandaScore have partnered up in a bid to strengthen the esports betting experience, combining their respective content and data capabilities.
The agreement grants PandaScore the rights to content from the CyberLive! Arena esports league and the Esports Pro Club, in both cases including efootball and ebasketball tournaments.
This totals 13,340 esports events per month, as PandaScore targets an enhanced offering for sportsbook operators, such as recently secured clients Ladbrokes Australia and Betfred. The firm hopes to further build on its existing portfolio of League of Legends, Dota 2 and Counter Strike: Global Offensive (CS:GO) data and content.
“We are excited to partner with PandaScore,” said Daria Petrus, Business Development Team Lead at Betinvest. “This collaboration enables us to expand the reach of our exclusive esports solutions and provide sportsbook operators with an unparalleled selection of esports events.
“By combining Betinvest’s expertise with PandaScore’s exceptional data capabilities, we are excited to deliver a cutting-edge esports betting experience to operators and their customers worldwide.
“We distinguish ourselves through our extensive coverage of esports events, with over 15,000 tournaments taking place each month. The CLA Eurocup stands out as a series of exceptional tournaments known for their unpredictable outcomes and high level of competitiveness.”
PandaScore asserts that by integrating Betinvests esports solution it is marking a ‘remarkable leap’ regarding the quality of its offering, adding events such as the three-stage efootball and ebasketball CLA Euro Cup tournament.
The group hopes to offer a ‘competitive advantage’ via this integration by offering a ‘diverse range’ of esports tournaments and matches to better engage bettors, whilst boosting its own odds feed and other products.
“Our partner leagues are trustworthy due to their transparency and openness,” Petrus continued. “They publicly announce the locations of their competitions, share their selection processes, and conduct transparent participant testing when suspicions of fraud arise.
“Additionally, our partner leagues actively engage with local esports federations and have plans to join international specialised organisations in the future, solidifying their dedication to the growth and development of the esports community.”
The duo concluded that they aim to provide a ‘transformative offering’ to bookmakers by combining their respective areas of expertise and meet a ‘growing demand’ for better weathering experiences. 
Oliver Niner, Head of Sales at PandaScore, remarked: “At PandaScore, we are focused on developing new and exciting products and features for our core esports offering, including popular titles such as CS:GO, Dota 2, and League of Legends, among others. This has always been our primary focus, as it reflects our expertise and passion in the field.
“As we have grown and engaged more with our customers, we have recognized the value that e-battles can bring to our partnerships. We have also carefully listened to our customers and prospects, understanding their desire for us to distribute E-soccer and E-basketball as their preferred esports provider.”
“Betinvest stands out as a clear market leader in offering E-battles, and we are thrilled to have partnered up with them. E-battles are already in production with several of our customers, resulting in high volume and favourable margins. We are excited about the future prospects of this product and the benefits it will bring to our customers through our partnership with Betinvest.”
