Betfred is set to ‘supercharge its esports offering’ by partnering with dedicated esports odds compiler and end-to-end data solutions provider PandaScore.
The launch of Betfred’s new esports offering will provide customers with access to over 308 unique markets priced by PandaScore’s trading team across 32,000 esports events per year.
The tier-1 bookmaker will further be supplied with PandaScore customised tools and widgets including ‘esports-specific BetBuilder’, recognised as “the best-in-class for sportsbook operators”.
The new partnership will launch later this year, allowing Betfred to offer improved and expanded esports markets to its customers across its online sportsbook in the UK.
PandaScore Senior Sales Manager Dasha Kirilishina said: “We’re incredibly pleased to partner with Betfred to help grow their esports product. They’re a leading operator, with an incredibly strong brand and legacy both online and offline
“We can’t wait to launch our product, delivering richer experiences for players and strong, sustainable growth for Betfred’s esports vertical. At PandaScore, the real work begins after the client has signed, as we focus on the success of our partners and our customer success team works tirelessly to guarantee that.
Craig Reid, Trading Director at Betfred, added: “We’re looking forward to what this partnership will yield for our online product, particularly as we look to engage a wider audience.
“There’s a strong appetite for esports betting in the UK, so it made sense to partner with a data and odds supplier like PandaScore to give our customers more of what they love.”