SBC News Voice of the Sports Betting Industry
Portuguese online betting platform LeBull has announced that Luis Figo has become its latest brand ambassador.
After receiving support from Digitain, LeBull began operating in the Portuguese betting market in 2023. The company holds the 27th and 28th licences granted by the Gaming Regulation and Inspection Services (SRIJ)
Looking to establish itself in the country, LeBull has signed the ex-footballer as an ambassador to help solidify its position in the sports betting market by gaining visibility and brand recognition.
Tiago Pereira, LeBull.pt General Manager, stated: “We are very excited to welcome one of the best players ever to play Portuguese football, and it is a great honour to have Luis Figo associated with Lebull.pt. I believe this will be the start of a successful partnership!”
The Portuguese star, acclaimed as the best in the World in 2001, is one of the most decorated players in football history. Playing at clubs such as Barcelona, Real Madrid, Sporting CP and Inter Milan, Figo collected silverware from across Europe.
Figo commented: “I embrace this partnership with LeBull.pt (LeBull Portugal) with great motivation! I want to help the brand gain recognition for its trust, transparency, quality of service and for providing its customers with a great experience.”
As brand ambassador, the first activation in his new role saw the ex-player pose in a LeBull branded shirt, which is the first activation the UEFA Champions League winner completed after signing as brand ambassador for Digitain in 2022.
Marking the first year anniversary of becoming brand ambassador for B2B betting and gaming software developer Digitain, Figo visited the company’s headquarters. A similar activation could be repeated after his first year with LeBull.
