SBC News AllSported goes private to pursue ‘aggressive growth strategy'

AllSported goes private to pursue ‘aggressive growth strategy’

Racing Post, Banach and TXODDS’s horseracing solution, AllSported, has been taken private following what is being described as a ‘substantial investment’. 

The financial injection in the former three-way venture will be used to support an ‘aggressive’ growth strategy, facilitated by the new ownership that increases agility for the one-stop platform’s product development.

Taking full control over its own operations, AllSported now aims to improve integrations and sales as well as ‘lower the barriers to entry’ to UK and Irish racing for bookmakers, as it continues to offer content, data, and odds through a single platform integration.

“AllSported’s long-term goal is to make racing an easily adopted product for bookmakers from all over the world,” commented AllSported CEO, Alan Casey. 

“We are lowering the barriers to entry. AllSported offers the industry’s fastest price updates, which removes the margin-eroding price lags common on some products, and gives new entrants to the UK and Irish market a competitive racing product without them having to go on the long learning curve usually associated with tackling horse racing.”

The business, which aims to offer a simpler and more cost-effective route to UK and Irish racing, also helps in increasing returns to the sector as an alternative to grey-market providers lacking official data and rightsholder agreements and subsequent levy contributions.  

AllSported, created by Spotlight Sports Group (SSG), has already gone live with three customers facing into the UK, Irish and South African markets.

Casey continued: “Working with rights holders, we want to take racing to a wider audience, enabling international bookmakers access to a quality racing product without having to sign multiple contracts and pay unattractive rates, while ensuring more money comes back to domestic racing.

 “Being part of a joint-venture with such esteemed and established names allowed us to create a disruptive product offering and going private is a hugely exciting development. It puts us in control of our own destiny and allows us to super-charge AllSported’s development.”

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