SBC News Voice of the Sports Betting Industry
BetGames has agreed a deal with Betway to provide a trio of games branded for its African operation, strengthening the partnership between the two.
Players in the continent will soon be able to gain access to Roulette, Penalties, as well as a Crash Game.
James Everett, BetGames’ VP of Sales Africa, commented: “We’ve enjoyed a fantastic relationship with Betway in Africa and this project to deliver more branded content elevates our alliance.”
Players in Africa will soon be able to access a casino classic, a high-frequency sports product and a crash game.
As the first game to launch, the Crash Game sees the popular genre come to life with a unique in-
play animation, autoplay and auto cash-out functionalities and a 100,000x maximum multiplier. The
game was optimized for stability ‘even under weakest network conditions’.
“Our pipeline of new games in 2023 provides us with an incredible opportunity to put more high-quality entertainment in front of a significant number of new players who will have a greater range of dynamic, fast-paced experiences at their disposal,” Everett continued.
BetGames outlined that all three games have been specifically developed to Betway’s precise requirements and feature its branding front and centre of each ‘fast-paced, contemporary betting experience’.
Mark Rowles, Head of Marketing from Betway, added: “We’re delighted to expand our partnership with BetGames for Betway in Africa.
“The three new tailor-made games will enhance our customers’ playing experience, where they can enjoy the latest gaming content in a fair, safe and responsible environment.”
