KingMakers has formed a deal with marketing and analytics platform supplier, Intelitics, in order to power the customer acquisition program for its BetKing brand. The collaboration sees Intelitics provide its data-driven products so that the operator can manage all affiliate and paid media activity. This includes real-time media campaign monitoring and player tracking. Neil Bothma, CEO at BetKing Nigeria, commented: …
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Thomas Molloy: Pronet Gaming – Live streaming is a necessity for untapped markets…
Thomas Molloy, Sportsbook Product and Trading Director at Pronet Gaming, addresses the increasing importance of live streaming and the ways in which operators can use it to differentiate their offer in the marketplace… With sports betting around the globe experiencing evolution and, in some regions, revolution, features like live streaming of sporting events and play-by-play visualisations are increasingly being seen …
Read More »Jessica Mills, SIS: Understanding the numbers betting player community
Jessica Mills, Head of Product Proposition at SIS, highlights how a close-knit audience of numbers betting fans is fuelling engagement across social media channels and revitalising the heritage 49’s live numbers game for betting clients… Social interaction amongst bettors is a key driver of engagement, and the numbers betting environment has this in abundance. The online slots sector takes credit …
Read More »Betta1 taps into BtoBet’s Neuron 3 in new partnership
BtoBet has strengthened its presence in the Zambian iGaming market after signing a new partnership with Betta1. Under the terms of the agreement, igned alongside BtoBet’s regional Certified Partner STM Gaming, BtoBet will power the Betta1 online brand with its Neuron 3 platform. “The African market is continuing to register strong shifts towards mobile,” commented Sabrina Soldà, BtoBet’s Chief Marketing …
Read More »Joe Andrews, SIS: Taking racing to new operators in Africa
We heard from SIS earlier this year on tapping into Latin America’s strong racing heritage, but what about in regions such as Africa where there is little to no history to draw upon? Joe Andrews, Digital Sales Manager at SIS, discusses taking racing to new operators and bettors across Africa, how the esports betting boom has reached the biggest markets …
Read More »Betsafe Kenya partners with Fast Track for engagement boost
Fast Track has partnered with Betsson Group to roll out an automated engagement strategy for its Betsafe Kenya brand. Through the agreement, Betsafe Kenya will “take advantage of the flexible segmentation model” which will help shape detailed segments based on player value, activity and preferences. Simon Lidzén, Co-Founder and CEO of Fast Track, commented: “We ensure that every instance of …
Read More »NSoft drives Oudrew-Man Betting expansion in Namibia
NSoft will supply Oudrew-Man Betting with its sports betting platform, Seven, after striking a new deal which will drive further growth for the Namibian betting operator. Through the partnership, NSoft’s Seven platform will ensure further easy expansion of the operator’s business across multiple channels. The platform is a collection of modules, applications, and APIs that serve as a “base layer …
Read More »‘Striking while the iron is hot’: Why Slotegrator is eyeing new opportunities in Africa
Africa has been widely touted as the next land of opportunity for the igaming industry, according to Slotegrator, who points to advancements in technology, economic expansion and mobile penetration as three key drivers for growth across the region. Africa offers a unique set of conditions that is likely to result in a rapid expansion of the online gambling industry in …
Read More »SBC Digital – Africa: Technology is the way forward for lottery
Technology in the lottery sector was among the key talking points at this week’s SBC Digital – Africa, with Dhrupal Amin – Non-Executive Director of GameCover – emphasising that the right software is ‘critical’ to make lotto ‘easy to play’. Taking part in the BetConstruct-sponsored panel titled ‘A Lottery of Trust’, Amin was joined by Neil Jasper (Consultant at Tenica …
Read More »Mark Schmidt, Pronet Gaming: Africa’s next generation
Writing for SBC News, Mark Schmidt – Director of Sales for Africa at Pronet Gaming – looks at what the future holds for the mobile gaming experience in the region, including the spread of 5G and how it opens more possibilities around live streaming. In a world that is increasingly connected, there is a rising demand for ever-quicker mobile internet …
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