Tag Archives: Africa

IMG secures exclusive distribution partnership with CAF

SBC News IMG secures exclusive distribution partnership with CAF

IMG has won the exclusive rights to distribute the international media rights for the Confédération Africaine de Football’s (CAF) events in over 85 countries. The deal spans from 2023-2025 and will see the global sports, events and representation company manage the broadcast deals for the next two editions of the Africa Cup of Nations (AFCON), as well as the tournament’s …

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BetGames provides trio of games in expanded Betway Africa partnership

SBC News BetGames provides trio of games in expanded Betway Africa partnership

BetGames has agreed a deal with Betway to provide a trio of games branded for its African operation, strengthening the partnership between the two. Players in the continent will soon be able to gain access to Roulette, Penalties, as well as a Crash Game. James Everett, BetGames’ VP of Sales Africa, commented: “We’ve enjoyed a fantastic relationship with Betway in …

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SIS extends product portfolio across Africa with Aardvark

SBC News SIS extends product portfolio across Africa with Aardvark

 (Sports Information Services) has announced that it will now supply its live number draws content to operators in Africa through a partnership with Aardvark Technologies.  Covering both retail and online channels, the new deal will allow operators in South Africa and other African territories to benefit from SIS’ 49’s content portfolio, which comes complete with ‘revenue-boosting, round-the-clock betting opportunities’. Joe …

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James Everett, BetGames: we have our sights firmly set on African expansion

SBC News James Everett, BetGames: we have our sights firmly set on African expansion

We’ve seen many betting and gaming companies look to expand their international footprint in recent years, with a number turning their attention towards the African market. One such company which is continuing to expand its presence within the region is BetGames. For James Everett, VP Africa at BetGames, Africa has always been a strong-performing region for BetGames. But with the …

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Olabimpe Akingba: Localisation is about connectivity not language

BtoBet gets Africa boost via PremierBet renewal

Home to more than 50 countries and some of the world’s fastest growing economies, not least amongst them Nigeria, it is no surprise that Africa has caught the attention of several prominent bookmakers. The likes of Betsson (Betsafe), 888 Holdings (888AFRICA) and Betway have all found a foothold on the continent, but according to Olabimpe Akingba, Executive Secretary of the …

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Essien continues as prominent representative of Sportybet across Africa

SBC News Essien continues as prominent representative of Sportybet across Africa

SportyBet has renewed its partnership with Michael Essien as its Brand Ambassador in Africa.  The collaboration will see the Ghanaian football legend actively engaging with the gambling company in a range of online and in-ground activations, aiming to reinforce his role as the brand’s prominent representative across the continent.  Elías Gallego, VP of Business Development, Marketing and Media at SportyBet, …

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FSB gains South Africa GLI certification in latest international boost

FSB gains South Africa GLI certification in latest international boost

FSB Technology has strengthened its position in the South African regulated betting and gaming market via a GLI certification.  The accreditation enables the company to offer its sports betting and igaming platform and solutions in South Africa, one of the largest and well established markets in the continent. FSB will make its debut in South Africa later this year, building …

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BETBY inks Africa365 partnership for infiGaming integration

SBC News BETBY inks Africa365 partnership for infiGaming integration

BETBY has announced a collaboration with Africa365.com, which includes the integration of content from the latter’s brand infiGaming. The deal enhances the Malta-based sportsbook supplier’s offering, which now consists of more than 700,000 competitions across both regular sports and esports. Chris Nikolopoulos, Chief Commercial Officer at BETBY, said: “Being able to partner with Africa365 will significantly improve our already outstanding …

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Kiron airs UK Numbers for Africa

SBC News Kiron airs UK Numbers for Africa

Kiron Interactive has launched and repurposed its popular ‘UK Numbers’ lotto draw TV channel specifically for African markets. The virtual sports and live games developer has rolled out an all-new, bespoke 24/7 channel for African audiences, providing a select mix of market-leading numbers products across the continent. Its flagship UK Numbers channel features a mix of formats with two distinct …

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