Tag Archives: Africa

Kambi has announced a long-term extension to its multi-channel sportsbook partnership with Sun International. The extension will see Kambi’s sports betting technology and services continue to power the African gaming and hospitality company and operator of South African betting brand Sunbet.co.za. This looks to ensure continued support for the operator’s ongoing growth and expansion plans. Veena Dhesi, Kambi’s SVP Partner …

SIS (Sports Information Services) has partnered with Bitville Gaming to deliver its products to sportsbooks in regulated markets across Africa. The deal covers racing content featuring over 65,000 annual horse and greyhound racing events annually and SIS’ round-the-clock Competitive Gaming products (eBasketball and eSoccer .  Bitville Gaming will also gain SIS’ numbers draws, including the original 49’s live draw. Fixed …

Genius Sports has announced that it will power growth with in-play trading services for BetKing. The KingMakers-owned Nigerian operator will benefit from the sports technology company’s portfolio of in-play content. Head of Business Development at Genius Sports, Will Westcott, commented: “Every year, we continue to invest in delivering the highest-quality trading services for the African market.  “With the value of …

IMG has won the exclusive rights to distribute the international media rights for the Confédération Africaine de Football’s (CAF) events in over 85 countries. The deal spans from 2023-2025 and will see the global sports, events and representation company manage the broadcast deals for the next two editions of the Africa Cup of Nations (AFCON), as well as the tournament’s …

BetGames has agreed a deal with Betway to provide a trio of games branded for its African operation, strengthening the partnership between the two. Players in the continent will soon be able to gain access to Roulette, Penalties, as well as a Crash Game. James Everett, BetGames’ VP of Sales Africa, commented: “We’ve enjoyed a fantastic relationship with Betway in …

 (Sports Information Services) has announced that it will now supply its live number draws content to operators in Africa through a partnership with Aardvark Technologies.  Covering both retail and online channels, the new deal will allow operators in South Africa and other African territories to benefit from SIS’ 49’s content portfolio, which comes complete with ‘revenue-boosting, round-the-clock betting opportunities’. Joe …

We’ve seen many betting and gaming companies look to expand their international footprint in recent years, with a number turning their attention towards the African market. One such company which is continuing to expand its presence within the region is BetGames. For James Everett, VP Africa at BetGames, Africa has always been a strong-performing region for BetGames. But with the …

Home to more than 50 countries and some of the world’s fastest growing economies, not least amongst them Nigeria, it is no surprise that Africa has caught the attention of several prominent bookmakers. The likes of Betsson (Betsafe), 888 Holdings (888AFRICA) and Betway have all found a foothold on the continent, but according to Olabimpe Akingba, Executive Secretary of the …

SportyBet has renewed its partnership with Michael Essien as its Brand Ambassador in Africa.  The collaboration will see the Ghanaian football legend actively engaging with the gambling company in a range of online and in-ground activations, aiming to reinforce his role as the brand’s prominent representative across the continent.  Elías Gallego, VP of Business Development, Marketing and Media at SportyBet, …

FSB Technology has strengthened its position in the South African regulated betting and gaming market via a GLI certification.  The accreditation enables the company to offer its sports betting and igaming platform and solutions in South Africa, one of the largest and well established markets in the continent. FSB will make its debut in South Africa later this year, building …