BtoBet has agreed to power Yellowbet’s Cameroon brand via its Neuron 3 platform in a deal which strengthens the omnichannel system provider’s presence in the African market. In a deal which will cover the operator’s digital channels, BtoBet will support Yellowbet in migrating its other brands in Africa to BtoBet’s betting and gaming platform. “I am pleased that Yellowbet have …
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“Virtual sports is not like a slot game. You can’t just integrate it and let it go. You have to adapt, change according to what the market needs and work on a daily basis.” That was an appeal by Golden Race CEO Martin Wachter to delegates at the SBC Digital Summit Africa, where he joined a panel on ‘Enhancing the …
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Digitain has set about providing the ‘world’s sportsbook’ to operators in Europe, America, Africa and Asia, regardless of the size or relative maturity of the regional markets. It is perhaps best known for its work in ‘developing’ markets, where the challenges are quite different to years gone by. Feliciana Cannillo, Deputy CEO at Digitain, explains why times of porting – …
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Leading Tanzania online bookmaker PrincessBet has upgraded its sportsbook platform and player engagement capacities by utilising Pronet Gaming’s end-to-end fully customisable solution. Operating in Tanzania since 2016, PrincessBet is recognised as one of East African market’s most trusted and best-valued bookmakers, who sanctioned an upgrade of platform UI/UX provisions improving onsite engagement with its customers. Partnering with Pronet, PrincessBet has …
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The online betting and gaming industry in Africa is garnering a lot of attention from major operators, both locally and internationally. However, with a widespread improvement from a technological perspective, and a wider regulatory imprint legalising the iGaming industry, many experts consider the continent’s Eastern region as having the most potential. TO DOWNLOAD BTOBET’S ‘EAST AFRICA BETTING REPORT’, CLICK HERE.
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Dominik Beier, Group CEO of DACH markets legacy sportsbook Interwetten has spoken to SBC on his firm’s African market ambitions, which will launch imminently within Nigeria. Prior to global betting’s COVID-19 disruption, Interwetten’s executive team had announced that the sportsbook had secured a ‘national licence’ from Nigeria’s Lottery Regulatory Commission (LRC). The announcement sees Beier undertake a key strategic leadership …
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Patrick Alike and Aluwani Mukhudwana are two of the new dedicated sales managers exploring new opportunities for NSoft in the African market. Both South African Republic (SAR) based Alike and Mukhudwana, who is working out of Nigeria, were added to the company’s team in 2019. “The African emerging market has been in NSoft’s focus for quite some time,” confirmed Ivan …
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Alessandro Fried, CEO of BtoBet, has emphasised how finding the right technology partner is vital for operators who are looking to establish themselves in the African market. Speaking to SBC, Fried looked into the differences between the established markets of Europe and new markets such as Africa whilst also discussing how betting brands risk wasting years attempting to understand the African …
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In Africa, as with most emerging markets for gambling, it’s vital to get a firm handle on the complexities of this partitioned region writes Hmayak Arakelyan, Digitain’s Regional Director for Africa. For any African operators looking to make a sportsbook leap with a digital upgrade, or simply get started in a fast-moving marketplace, the most fundamental decision has to be selecting the …
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The pursuit of the perfect payout process for a gaming operator can “stutter” if the payment service provider (PSP) struggles to adapt to new markets. That’s according to Paloma González Mascaraque, Head of Payments at BetConstruct, who joined a panel on ‘Payments in emerging markets’ at this year’s PaymentExpert Forum (18 September) – held as part of the Betting on …
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