Tag Archives: Africa

BetKing provides player tracking in Intelitics data-driven partnership

KingMakers has formed a deal with marketing and analytics platform supplier, Intelitics, in order to power the customer acquisition program for its BetKing brand. The collaboration sees Intelitics provide its data-driven products so that the operator can manage all affiliate and paid media activity. This includes real-time media campaign monitoring and player tracking. Neil Bothma, CEO at BetKing Nigeria, commented: …

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Thomas Molloy: Pronet Gaming – Live streaming is a necessity for untapped markets…

Thomas Molloy, Sportsbook Product and Trading Director at Pronet Gaming, addresses the increasing importance of live streaming and the ways in which operators can use it to differentiate their offer in the marketplace… With sports betting around the globe experiencing evolution and, in some regions, revolution, features like live streaming of sporting events and play-by-play visualisations are increasingly being seen …

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Jessica Mills, SIS: Understanding the numbers betting player community

Jessica Mills, Head of Product Proposition at SIS, highlights how a close-knit audience of numbers betting fans is fuelling engagement across social media channels and revitalising the heritage 49’s live numbers game for betting clients…  Social interaction amongst bettors is a key driver of engagement, and the numbers betting environment has this in abundance. The online slots sector takes credit …

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Betta1 taps into BtoBet’s Neuron 3 in new partnership

Betta1 taps into BtoBet’s Neuron 3 in new partnership

BtoBet has strengthened its presence in the Zambian iGaming market after signing a new partnership with Betta1. Under the terms of the agreement, igned alongside BtoBet’s regional Certified Partner STM Gaming, BtoBet will power the Betta1 online brand with its Neuron 3 platform. “The African market is continuing to register strong shifts towards mobile,” commented Sabrina Soldà, BtoBet’s Chief Marketing …

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Betsafe Kenya partners with Fast Track for engagement boost

Betsafe Kenya partners with Fast Track for engagement boost

Fast Track has partnered with Betsson Group to roll out an automated engagement strategy for its Betsafe Kenya brand. Through the agreement, Betsafe Kenya will “take advantage of the flexible segmentation model” which will help shape detailed segments based on player value, activity and preferences. Simon Lidzén, Co-Founder and CEO of Fast Track, commented: “We ensure that every instance of …

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NSoft drives Oudrew-Man Betting expansion in Namibia

NSoft drives Oudrew-Man Betting expansion in Namibia

NSoft will supply Oudrew-Man Betting with its sports betting platform, Seven, after striking a new deal which will drive further growth for the Namibian betting operator. Through the partnership, NSoft’s Seven platform will ensure further easy expansion of the operator’s business across multiple channels.  The platform is a collection of modules, applications, and APIs that serve as a “base layer …

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‘Striking while the iron is hot’: Why Slotegrator is eyeing new opportunities in Africa

‘Striking while the iron is hot’: Why Slotegrator is eyeing new opportunities in Africa

Africa has been widely touted as the next land of opportunity for the igaming industry, according to Slotegrator, who points to advancements in technology, economic expansion and mobile penetration as three key drivers for growth across the region. Africa offers a unique set of conditions that is likely to result in a rapid expansion of the online gambling industry in …

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SBC Digital – Africa: Technology is the way forward for lottery

SBC Digital - Africa: Technology is the way forward for lotteries

Technology in the lottery sector was among the key talking points at this week’s SBC Digital – Africa, with Dhrupal Amin – Non-Executive Director of GameCover – emphasising that the right software is ‘critical’ to make lotto ‘easy to play’. Taking part in the BetConstruct-sponsored panel titled ‘A Lottery of Trust’, Amin was joined by Neil Jasper (Consultant at Tenica …

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