SBC News Voice of the Sports Betting Industry
Hub88 has collaborated with odds trading platform TradeArt in the aim of providing a strengthened sports betting offering to operators.
The deal sees the casino integration platform support TradeArt’s solution, which aggregates and automates odds data streams from various providers, allowing operators to select their ideal feed for each event.
Ollie Castleman, Head of Hub88, commented: “We are excited to partner with TradeArt and boost our sports betting product, adding additional value to our platform.
“This premium data-driven solution for sports trading will be beneficial for all our operator partners that are looking to strengthen their offering and with a localised approach, it is easy to provide players odds on the events they demand.”
The TradeArt offering is available to all customers of the Yolo Group-owned business, and via managed trading services, operators will be able to create ‘market specific offerings’ providing odds for popular sports and events.
In detail, TradeArt can be integrated via a single API or iFrame and will not require going through the Hub88 platform, allowing operators to also control and manage the risk down to a customer level.
Overall, Hub88 can offer an enhanced sports betting product via its platform and provide access to options such as daily fantasy sports and horse and greyhound racing. The firm hopes to strengthen its sports betting solutions to sit alongside its existing casino products.
“We are always looking to partner with like minded companies to create synergies and offer better experiences to players,” added Kirill Mavrodiev, Director of TradeArt.
“Together with Hub88, we can provide our premium services to even more companies around the globe that are looking to offer a diverse sportsbook.”
