SBC News Voice of the Sports Betting Industry
Scientific Games has announced that it will bring its lottery instant games to consumers in Belgium.
Following a competitive process, in which the company replaced Loterie Nationale, Scientific Games signed a one-year contract with the option to extend the agreement for an additional three years.
The $80.4 billion global instant game category is expanding across Europe with an average of 31% five-year sales growth from 2009 to 2014, with exceptionally strong performances in Italy, UK, France, Portugal, Hungary and Lithuania.
Scientific Games created the world’s first secure instant game in 1974, and now operates on six continents, providing lottery games, services, systems and retail technology to more than 150 lotteries globally. The company supplies 23 of the world’s top 25 lotteries ranked by instant game per capita sales, and provides the games that account for 75 percent of the world’s instant game retail revenues.
Jannie Haek, Administrateur Délégué for Loterie Nationale Belgium, said: “One of the primary reasons we selected Scientific Games is the results experienced by several other major lotteries in Europe with instant game products. We believe that Scientific Games’ consumer insights, marketing strategies and the innovation they are bringing to instant games will be a means to entertain our players and grow revenues for Loterie Nationale.”
John Schulz, Senior Vice President, Global Instant Products for Scientific Games, said: “Instant products, often supported by interactive second-chance drawings on mobile and web, continue to be the largest year-on-year revenue growth for lotteries in many jurisdictions around the world. Our expertise with instant games is unrivalled, and we believe we can empower Loterie Nationale with the analytics, strategy and creativity to entertain Belgian players and grow sales.”
