SBC News Voice of the Sports Betting Industry
Bplay, an omnichannel betting brand operated by Gaming Innovation Group (GiG) client Boldt Group, has launched in its fifth jurisdiction in Argentina.
The operator made its debut in the country’s seventh largest province, Mendoza, building on an existing presence in the City of Buenos Aires, Province of Buenos Aires, Santa Fe and Entre Ríos.
Whilst expanding Bplay’s reach in Argentina, the Mendoza market launch also provides a boost to GiG, which has been targeted with an enhanced profile in Latin America, providing its sportsbook and proprietary platform services.
José del Pino, Business Unit Manager of Grupo Boldt, said: “Bplay continues to provide the best gaming experience for our clients in Latin America, leading not only in the launch of new licences, incorporating new and great games and products, but also improving user satisfaction.”
Described by GiG as ‘one of the leading’ retail and online bookmakers in Latin America, Bplay has been capitalising on the growth of the Argentine market in recent years to record a four-fold increase in gross gaming revenue (GGR) between May 2022 and May 2023.
Under the group’s current plan with GiG, the duo will roll out the latter’s sportsbook technology to support Bplay’s market launch in Mendoza by the third quarter of the year.
For GiG, the launch marks a further expansion of the supplier’s reach and continued momentum in Latin America, having kicked off 2023 by signing a five-year regional-focused partnership with JOY Enterprise BV.
Globally, GiG is regulated in 30 markets and is currently undergoing licensing in a further seven, whilst maintaining partnerships with a range of operators in Europe, North America and South America.
David Bonnefous Saavedra, Commercial Director at GiG, said: “Our excellent relationship with the Boldt Group and the continuing expansion of our original deal, highlights the strength of our Platform, technology and managed services teams.
“We’ve positioned ourselves to be able to support our partners growth aspirations, understanding where those opportunities are and ensuring we not only meet those expectations, but exceed them.
“It is this ability to offer a localised and personalised service to a tier 1 operator like Bplay, that we believe places GiG as a market leader in the B2B space.”
2023 has proven to be a significant year for GiG outside of signing commercial deals. The year has seen the firm complete its acquisition of the AskGamblers site from Catena Media and review a potential strategic split of its business, whilst a more recent development saw Richard Brown vacate his role as CEO of the Nasdaq and NYSE listed company.
