SBC News Voice of the Sports Betting Industry
Altenar has signed a partnership with Flows for the provision of its no-code integration and automation platform.
The integration will aim to ensure that the sportsbook and igaming software supplier’s operational processes will become more efficient, reduce manual work, and eliminate information silos.
Charlie Williams, Commercial Director at Altenar, said: “We are excited to launch our strategic partnership with Flows, who sit at the forefront of integration and real-time automation.
“Player experience and sending the right sporting bets, to the right players, at the right time is critical for our clients’ success.”
In detail, the company will now have the flexibility to innovate and respond to changing trends without the need for extensive technical knowledge or resources.
“This partnership with Flows enables us to further extend the power of our award-winning sportsbook solution and deliver even more value, faster to our clients and their users. We look forward to a fruitful, long-lasting relationship with Flows.”
“We’re delighted to announce our partnership with Altenar, a prominent leader in sportsbook software provision,” added Domenico Mazzola, Director of Sales at Flows.
“It’s an honour and true testament to what we are building here at Flows to see an industry leader recognise the importance and the benefits that Flows, no-code automation can bring to the industry.
“We look forward to building a long-term relationship with Altenar.”
Last week, Altenar declared its intent to launch its sportsbook services in the regulated market of Sweden, having received approval of its B2B supplier licence by gaming inspectorate Spelinspektionen.
The development saw the company extend its commercial footprint across regulated European jurisdictions, as it added a Swedish licence to its comprehensive licence portfolio.
