SBC News Voice of the Sports Betting Industry
Oddin.gg will provide its esports betting solutions to online casino platform Lion Gaming under a new partnership, as the latter seeks to bolster its B2B sportsbook offering.
The esports betting supplier will integrate its solutions into Lion Gaming’s operations, covering a range of esports events and betting options.
Lion and Oddin.gg have underscored a joint goal of ensuring that the former’s players have access to a wide selection of esports markets available anywhere at any time.
Jason Poprawa, Head of Sportsbook at Lion Gaming, remarked: “Our partnership with Oddin.gg marks an important milestone for Lion Gaming as we continue to elevate our sportsbook platform and enhance our offerings.
“By integrating Oddin.gg’s impressive esports solutions, we are providing our partner operators and their players with an unrivalled gaming experience that combines seamless performance, a vast array of live esports markets, and the thrill of competitive esports.
“This collaboration reinforces our commitment to staying at the forefront of innovation in the industry.”
The partnership comes off the back of an active Q1 for Prague-based Oddin.gg, which has signed deals to provide its esports solutions to several B2B and B2C firms.
The most recent of these saw an agreement clinched with betting and casino firm Stake.com, incorporating Oddin.gg’s odds feed service and tailor-made risk management solution. Further partners signed this year include MaxBet, NSoft and GRID.
Meanwhile, in an operational expansion, the firm recently opened a new trading hub in Lima, Peru, adding a Latin American-focused division to complement its existing European department.
The partnership with Lion Gaming – which provides gaming solutions from its Alberta, Canada headquarters – further extends Oddin.gg’s reach in North America. 
Marek Suchar, Co-Founder & Managing Director of Partnerships, at Oddin.gg, added: “We are very excited about our partnership with Lion Gaming by providing them our esports odds feed, risk management and widgets to support reaching their future goals: enabling the platform to cater to the growing demand for esports betting, offering an unmatched level of excitement and engagement for esports enthusiast worldwide.“
