Superbet, Hans-Holger Albrecht

Hans-Holger Albrecht to play part in Superbet’s public listing plans

Superbet has announced the appointment of Hans-Holger Albrecht as its new Chairman, seeking to leverage its new board member’s extensive business experience.

Having worked with both private and publicly traded companies, Albrecht will play a key role in achieving the international betting and technology group’s ambitions to secure a stock exchange listing.

The company has detailed a general commercial goal of establishing itself as a ‘global leader in the tech and entertainment industry’, having built up a strong presence in 10 markets, most notably Romania, Belgium and Poland.

“Superbet presents an exciting opportunity in terms of its growth trajectory and continued expansion plans,” Albrecht remarked.

“I have been impressed by the ambitions of the company, the responsible approach to its customers and the high level of innovation and entrepreneurship shown by the team.

“I am pleased to take on the role of Chairman and look forward to supporting the high-calibre management team on this inspiring journey, as the company continues to deliver on its sustainable, international expansion strategy.”

Meanwhile, Superbet Group Founder and former Executive Chairman, Sacha Dragic, has also been confirmed as a new board member, as the firm looks to consolidate its leadership team and press ahead with plans for growth and development.

Pursuing its public listing goals and international expansion plans, the firm has adopted a strategy of onboarding ‘seasoned executives’ with cross-border experience of technology, entertainment, gaming, financial markets and private equity.

A notable investor in the company in recent years was Blackstone Group, which made a minority investment of €175m back in 2019, used to support the group’s expansion beyond Romania.

“I am delighted to welcome Hans-Holger as Chairman,” Dragic commented. “His appointment follows an extensive and thorough search process, through which we are convinced that we identified Hans-Holger as the standout candidate. 

“His in-depth financial knowledge and governance expertise will be of great benefit to the Group and our ambitions to become a publicly listed company.” 

Albrecht’s career has seen tenures as a Chief Executive, Chairman and board member at a range of companies, having most recently served as CEO of music streaming platform Deezer from 2015 onwards.

Further experience in entertainment have seen Superbet’s new Chairman reserve in the same capacity for ebook and audiobook company Storytel, having joined the firm last month, and digital real estate firm Scout24 since June 2018.

Lastly, he is a current board member of communications and digital services provider Veon Ventures, and in the past was CEO and President of both Latin America and Africa-focused telecom and media group Tigo-Millicom International and Scandinavian media company Modern Times Group.

Welcoming Albrecht to the Superbet board, Group CEO Johnny Hartnett said: “This is an amazing moment, as we write an important page of the Superbet story. As Chairman of the Board, Hans-Holger Albrecht will take the Group to the next level in terms of strategic vision. 

“His remarkable background in nurturing successful companies will help us maximise our competitive advantage and ensure we thrive in international markets.”

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