DATA.BET enhances product ‘unlike any other’ with player markets

Eyeing up a highly unique betting experience, DATA.BET has added individual player markets to its esports wagering product.

The new features will be made available for live betting on all Counter Strike: Global Offensive (CS:GO) maps, allowing for more betting markets on matches. 

Punters can bet on the number of kills and deaths a specific player will accumulate throughout a game via Total Kills and Total Deaths matches, functioning similarly to over/under markets.

Alex Kozachenko, CPO of DATA.BET, remarked: “It’s important for us that DATA.BET’s partners are always the first to get access to our innovations in the esports betting arena. 

“The team here are constantly monitoring the wants and needs of bettors, as well as tracking trends within the esports world. When combined with our technological prowess, this has allowed us to build a product that’s unlike any other on the market.”

The addition of individual player markets is the latest enhancement to DATA.BET’s esports offering, following an agreement with GRID earlier this month covering provision of high-speed, accurate, and granular official data assets.

DATA.BET states that by making the additions to its product, it has provided its operator clients with a strengthened method of customer attraction and retention for esports bettors. 

Ruslan Porokhniak, CMO of DATA.BET, said: “Everyone’s used to betting on the results of a whole team, but it’s important to keep in mind that esports fans are no less interested in how individual players perform, too. Now, bookmakers can provide this option as well! 

“We’ve added individual player markets to allow our partners to offer their customers a completely unique experience that takes them beyond betting, making them feel part of the game itself.”