BETBY ‘strong trajectory’ continues as 500 Casino becomes latest client

Online casino operator 500 Casino has moved to strengthen its sportsbook and esports offering by signing a partnership with BETBY.

Terms of the deal cover provision of BETBY’s managed sportsbook solution, including a ‘comprehensive reporting tool’ and support systems’, as well as the Betby.Games range.

A esports games suite, Betby.Games products are driven by AI, as the firm states that it aims to provide 500 Casino customers with 24/7 betting opportunities on popular video games.

Christoffer Andersson, Chief Operating Officer at 500 Casino, added: “We’ve been interested in BETBY’s ambitious products and solutions for some time now, and couldn’t be more excited to partner with a business at the forefront of change in the industry.

“We expect the supplier’s pioneering esports portfolio to go down well with our demanding player base, and eagerly anticipate the launch of fresh products in the collection.”

In its announcement of the partnership, BETBY added that the partnership comes amidst a ‘strong commercial trajectory’ for the sports betting supplier. 

Of note, the deal follows partnerships with the likes of STATSCORE – a Polish sports data and tech firm recently acquired by LSports in a deal centred around the 2022 FIFA World Cup.

Additional partners clinched this year included Together Gaming and BC Games, in deals covering sportsbook platform integrations and esports betting opportunities.

Rosaire Galea Cavallaro, BETBY Head of Sales, said: “As a business that is known to embrace modern technologies and trends, such as blockchain and esports, we are thrilled to have established a partnership with 500 Casino.

“We expect the business to benefit considerably from our customisable sportsbook solution and are delighted to add the operator to our growing partnership network.”