SBC News Voice of the Sports Betting Industry
Free bets portal freebets.ltd.uk, which targets the British sports wagering market, has reported a ‘record’ number of users in January 2022.
The betting aggregator business detailed that its user base increased by 45% year-on-year during the opening month of the year, with the firm accrediting platform updates and onboarding of new partners as key growth drivers.
Notable firms to have partnered with freebets.ltd.uk include bet365, Paddy Power, Betfred and William Hill, whilst the firm has detailed an ‘inherent passion’ for linking with emerging bookmakers.
This ‘new wave’ of operators, as described by the aggregator, includes crypto and esports-oriented sites and disruptive businesses offering ‘unique services’ in the market, with the brand having secured details in recent months with The Pools, FanTeam, Kwiff, Highbet and EnergyBet.
Steve Gummer, freebets.ltd.uk Director, said: “Major platform updates have allowed us to offer a 360 service to partners and players alike. We have invested heavily in the development of freebets.ltd.uk 2.0 and it has undoubtedly paid off.
“As well as seeing a significant spike in user engagement and affiliate activity, we have developed some exciting partnerships with both new and established operators.
“This level of traction has enabled us to offer a diverse range of content to our growing community of bettors, positioning freebets.ltd.uk as a reliable resource for safe betting services and information.”
Part of Kontempry Ltd’s international network of igaming businesses spread across the US and Europe, freebets.ltd.uk focuses on the UK sector alongside its parent company’s other brands such as aggregators betting.bet, signupoffers.com, bettingsites.ltd.uk and operator avabet.com.
Abigail Moses, Head of Content at freebets.ltd.uk, remarked: “This record month is reflective of our teams’ focus on driving our burgeoning portfolio of affiliation brands. This is supported by the numerous updates and innovative features added to freebets.ltd.uk in recent months.
“We look forward to continuing to service our passionate community of sports fans and delivering timely content via our numerous channels. 2022 is all about growth and with this record month under our belt, we are well on our way to meeting our market potential even sooner than projected.”
