SBC News Voice of the Sports Betting Industry
Bookmakers operating on BtoBet’s sportsbook platform will now gain access to “optimised payment flows” after the provider secured a new partnership with BridgerPay.
The new alliance will enable BtoBet to provide its partners with a range of local payment types as well as the opportunity to boost their conversions.
“Payments are an integral part in the player journey for any igaming operation,” commented Dima Reiderman, BtoBet’s Chief Operations Officer. “Different players from around the word want to pay in their preferred payment methods, and each market has its own set of preferred transaction options.
“In the end, to optimise their player experience and maximise the player lifetime value, bookmakers have to provide those set of payment methods which are locally trusted and which players feel confident in using. Through BridgerPay we will be able to further bridge the gaps that still result in transactional processes.”
BridgerPay allows operators to “simplify their expansion to new markets” by giving them access to over 100 countries and 900 payment methods.
Through the Bridger Retry engine, bookmakers can also minimise failed player transactions – which the payments orchestration platform believes will “improve the customer experience, and boost conversion and retention rates”.
Ran Cohen, BridgerPay Co-Founder & CEO, added: “Many verticals and sectors around the world are still facing the same issues when it comes to payments. Furthermore not all operators have the requisite knowledge and technological capabilities to connect to different payment options in order to provide their players with a holistic payment ecosystem as part of their UX.
“These difficulties further intensify when operators want to scale their business to new markets and seek to integrate local payment methods. I am excited about the prospect of teaming up with BtoBet and hone the iGaming payment methods for their global partners.”
