SBC News Voice of the Sports Betting Industry
Belgian operator Blitz has become the latest company to leverage GAMING1’s sports betting platform, enhancing the latter’s status in the country following its agreement with Circus.be.
The enhancement of the ‘longstanding partnership’ will see the sportsbook teams from each respective company cooperate to deliver ‘advanced sports betting experiences’ to the Belgian market.
GAMING1’s package will see the gaming and sports betting partner overhaul Blitz’s trading, risk management and fraud prevention, in addition to its proprietary suite of tournaments and promotions as well as all marketing assets.
Sylvain Boniver, COO at GAMING1, said: “We’re delighted that our unique sports betting product has integrated with another top Belgian operator in Blitz, which will enthusiastically welcome a solution that has proved a key calling card for sportsbooks in that market and beyond.
“Last year was challenging for everyone, but GAMING1 is pleased to have gone from strength to strength in the period since with crucial strategic agreements such as this one.”
Part of the Argent Group, GAMING1’s sportsbook platform has been integrated by three Belgian operators and nine worldwide. The firm focuses on the European and American gambing markets, whilst maintaining a portfolio across both retail and online sports betting vercials, including brands such as the aforementioned Circus as well as Zamba.
“We are thrilled to have gained access to GAMING1’s cutting-edge sports betting solution, the latest step in a commercial relationship which has proved mutually beneficial over the long-term,” added Peter Spiler, Blitz CEO.
“We’ve been really impressed with how our valued partner has come through such a tough year, and have no doubt that this latest integration will help us continue attracting a varied range of different players.”
In addition to betting operators, GAMING1 also recently formed a partnership with the International Betting Integrity Association (IBIA), feeding into the latter’s global monitoring and alert platform along with numerous other operators throughout a variety of regulated markets.
